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Innovation in automotive telematics services: characteristics of the field and management principles

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  • Sylvain Lenfle, Christophe Midler

Abstract

The growing role of innovation in the strategy of car manufacturers leads them to relentlessly look for new sources of differentiation. In this way, telematics, a suite of technologies centred on communications systems within cars, is expected to bolster the car industry by offering a new stream of revenues. This article focuses on the impact of this technology on design organisation. In the first part, we demonstrate that telematics is a radical innovation for automotive industry. Therefore, traditional design models, such as heavyweight project management, are unsuitable. Next, the paper studies the organisation adopted by a European car manufacturer in the light of recent research on the management of innovation.

Suggested Citation

  • Sylvain Lenfle, Christophe Midler, 2003. "Innovation in automotive telematics services: characteristics of the field and management principles," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 3(1/2), pages 144-159.
    • Handle: RePEc:ids:ijatma:v:3:y:2003:i:1/2:p:144-159
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