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The CO 2 management decision problem in tactical sales planning of light commercial vehicle manufacturers in Europe

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  • Till Uhlich
  • Karsten Kieckhäfer

Abstract

In this paper, the question of how trade-offs between contribution margins and CO2 fleet emissions could be managed within tactical sales planning of light commercial vehicle manufacturers in the EU is addressed. We develop a planning framework to derive optimal sales plans from both an ecological and environmental perspective, considering constraints such as available production and logistics capacities as well as market demand. Based on the framework, we analyse how alternative sales plans on the level of models, variants, and equipment options with similar contribution margins can lead to very different outcomes with respect to CO2 fleet emissions and vice versa. The results of this study indicate that sales planning with a detailed view on CO2 emissions is essential to ensure profitability of light commercial vehicle manufacturers until zero emission vehicles achieve competitive contribution margins and substantial market shares.

Suggested Citation

  • Till Uhlich & Karsten Kieckhäfer, 2024. "The CO 2 management decision problem in tactical sales planning of light commercial vehicle manufacturers in Europe," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 24(1), pages 54-74.
    • Handle: RePEc:ids:ijatma:v:24:y:2024:i:1:p:54-74
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