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Reorienting electric mobility research focus on industrialisation issues

Author

Listed:
  • Marc Alochet
  • Christophe Midler

Abstract

Considering the pace of the EV market, the high level of investment made by carmakers in electric line-up development, scale production units and mobility services, we acknowledge that electromobility dynamics enters now a transitional phase. Industrialisation strategies, predominant in the success of EV market scale up, have been quite neglected till now and, consequently, we state that electric mobility research must be refocused on these issues and introduce a research question: is BEV scale-up, along the whole value chain, driven by reuse of manufacturing assets or pulled by (product) design disruption? We identify two differentiated industrialisation scenarios: one driven by manufacturing assets dependency path, one pulled by the optimised BEV product design strategy whose we discuss benefits, drawbacks and conditions of success. Furthermore, from empirical observations, we confirm that the EV market is in a transitional phase and, based upon observations of some carmakers, we identify strong patterns of a manufacturing assets dependency path regime.

Suggested Citation

  • Marc Alochet & Christophe Midler, 2019. "Reorienting electric mobility research focus on industrialisation issues," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 19(3/4), pages 229-256.
    • Handle: RePEc:ids:ijatma:v:19:y:2019:i:3/4:p:229-256
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    Citations

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    Cited by:

    1. Christophe Midler & Marc Alochet, 2023. "When regulations shape the future of an industry, the case of the high voltage battery," Post-Print hal-04303575, HAL.
    2. Thomas Magnusson & Viktor Werner, 2023. "Conceptualisations of incumbent firms in sustainability transitions: Insights from organisation theory and a systematic literature review," Business Strategy and the Environment, Wiley Blackwell, vol. 32(2), pages 903-919, February.
    3. Tomáš Formánek & Radek Tahal, 2020. "Socio-Demographic Aspects Affecting Individual Stances towards Electric and Hybrid Vehicles in the Czech Republic," Central European Business Review, Prague University of Economics and Business, vol. 2020(2), pages 78-93.

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