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Closed-open innovation strategy for autonomous vehicle development

Author

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  • Marlous Blankesteijn
  • Frank De Jong
  • Bart Bossink

Abstract

The automobile industry is faced with societal and market pressures to develop radically innovative cars for the future. The development of the autonomous vehicle (AV) is a strategic innovation in this area. This paper studies whether and how AV-innovation strategies at Tesla, BMW and Toyota are developed by using an open and/or closed innovation paradigm. More than ever, it appears that R%D departments of car manufacturers employ a combination of a closed and an open innovation strategy. In order to nurture their AV innovation strategy, they strategically decide which innovations to adopt from outside, and which parts of the R%D process to keep in-house. This paper presents and discusses the combined closed-open AV-innovation strategies used by three dominant car producers. It provides an insight in how they aim to gain a first-to-market position and sustainable competitive advantage in a new market segment of a highly saturated market.

Suggested Citation

  • Marlous Blankesteijn & Frank De Jong & Bart Bossink, 2019. "Closed-open innovation strategy for autonomous vehicle development," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 19(1/2), pages 74-103.
    • Handle: RePEc:ids:ijatma:v:19:y:2019:i:1/2:p:74-103
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    Cited by:

    1. Sestino, Andrea & Peluso, Alessandro M. & Amatulli, Cesare & Guido, Gianluigi, 2022. "Let me drive you! The effect of change seeking and behavioral control in the Artificial Intelligence-based self-driving cars," Technology in Society, Elsevier, vol. 70(C).

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