IDEAS home Printed from https://ideas.repec.org/a/ids/ijatma/v16y2016i1p30-54.html
   My bibliography  Save this article

Pricing and commercialisation of electric mobility - dealing with high market uncertainty

Author

Listed:
  • Heike Proff
  • Thomas M. Fojcik

Abstract

There is still a mismatch between supply and demand in electric vehicles. To achieve a better fit, the pricing and commercialisation of electric vehicles therefore have to be improved. This is only possible if the decision on the design of the new products is made on a sounder basis. However, this is particularly difficult in the case of really new products with which the customer is not yet familiar. This paper examines that better information about customers can be acquired by providing them with a better offering of information which has been prepared in a variety of forms (new method of interdependent 'information acceleration') and how management decisions can be improved as a result. A test studio was set up in the form of a Car Clinic for the example of a future electric vehicle. The results reveal that information acceleration in a test studio can improve the traditional approaches of linear acquisition of information about customers and therefore estimation of adequate pricing and commercialisation in an early decision-making phase and can have a positive influence on decision-making behaviour under uncertainty.

Suggested Citation

  • Heike Proff & Thomas M. Fojcik, 2016. "Pricing and commercialisation of electric mobility - dealing with high market uncertainty," International Journal of Automotive Technology and Management, Inderscience Enterprises Ltd, vol. 16(1), pages 30-54.
    • Handle: RePEc:ids:ijatma:v:16:y:2016:i:1:p:30-54
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=76446
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Christian Thies & Christoph Hüls & Karsten Kieckhäfer & Jörg Wansart & Thomas S. Spengler, 2022. "Project portfolio planning under CO2 fleet emission restrictions in the automotive industry," Journal of Industrial Ecology, Yale University, vol. 26(3), pages 937-951, June.
    2. Carole Donada & Yannick Perez, 2018. "Editorial 2018," Post-Print halshs-01980648, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijatma:v:16:y:2016:i:1:p:30-54. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=2 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.