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The role of multidimensional perceived value, trust and commitment to achieve collaboration in West Java agribusiness

Author

Listed:
  • Niken Larasati
  • Mustika Sufiati Purwanegara
  • Fitri Aprilianty

Abstract

One way to build a successful relationship with farmers is through collaborative actions with all actors. Perceived value, trust and commitment variables are needed to stimulate a relational bond because farmers could not trust their partners because of past experience. This research aims to obtain the trust dimension from farmers and partners and to know the influence of perceived value, trust and commitment on farmers to collaborate with their partners. An exploratory sequential mixed method design was conducted. The results showed farmers could trust their partners as long as they provide clear information, important information and held accountable about the promised result. Emotional value was the only factor that had a positive effect on trust, while functional value and emotional value were factors that triggered farmers to have a commitment with their partners. Trust can affect the commitment of farmers to their partners. Both trust and commitment were tested to know their effect on collaboration. Only commitment had a positive relationship with collaboration.

Suggested Citation

  • Niken Larasati & Mustika Sufiati Purwanegara & Fitri Aprilianty, 2019. "The role of multidimensional perceived value, trust and commitment to achieve collaboration in West Java agribusiness," International Journal of Agricultural Resources, Governance and Ecology, Inderscience Enterprises Ltd, vol. 15(4), pages 265-280.
    • Handle: RePEc:ids:ijarge:v:15:y:2019:i:4:p:265-280
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    Cited by:

    1. Chakraborty, Debarun & Siddiqui, Aaliyah & Siddiqui, Mujahid & Rana, Nripendra P. & Dash, Ganesh, 2022. "Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    2. Goh, Choon Fu & Long, Chiau Ming & Humaira Fedelis, Nur Aisyah & Hamdan, Halimaton & Chuah, Soo Cheng & Yeo, Sook Fern & Tan, Cheng Ling & Wong, Tin Wui, 2023. "Critical insights of nano-based pharmaceutical, cosmeceutical and nutraceutical products: Empirical evidence from the consumption values perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).

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