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Impact Of Personality Influencers On Psychological Paradigms: An Empirical-Discourse Of Big Five Framework And Impulsive Buying Behaviour

Author

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  • Sofi, Shakeel Ahmad

    (Central University of Kashmir (India))

  • Najar, Shabir Ahmad

    (University of Kashmir (india))

Abstract

The main aim of this research was to examine the effect of intrinsic attributes on impulsive buying behaviour among young consumers. Both exploratory and descriptive designs were employed to study the problem in holistic manner. Based on certain parameters, a sample size of 638 was chosen randomly and the study was conducted through a valid and reliable instrument. After employing Exploratory and Confirmatory Factor Analysis on select consumers under the study, results showed that Personality significantly shapes impulsive buying predispositions. In the current study, some of the select personality attributes comprising of Expressive Propensity, Pleasure Seeking Propensity and Sociableness have been found to have positive effect on impulsiveness while as other factors viz. Emotional Stability, Conscientiousness and Conserving Propensity have negative effect on the impulsive buying tendencies. These findings are paramount both from the perspective of consumer welfare advocates and corporates and could largely support them in their respective endeavours. / 0

Suggested Citation

  • Sofi, Shakeel Ahmad & Najar, Shabir Ahmad, 2018. "Impact Of Personality Influencers On Psychological Paradigms: An Empirical-Discourse Of Big Five Framework And Impulsive Buying Behaviour," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 24(2), pages 71-81.
    • Handle: RePEc:idi:jermbe:v:24:y:2018:i:2:p:71-81
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    Citations

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    Cited by:

    1. Shunying Zhao & Qiang Yang & Hohjin Im & Baojuan Ye & Yadi Zeng & Zhinan Chen & Lu Liu & Dawu Huang, 2022. "The impulsive online shopper: effects of COVID-19 burnout, uncertainty, self-control, and online shopping trust," Future Business Journal, Springer, vol. 8(1), pages 1-15, December.
    2. Orangzab & Imtiaz Hussain & Muhammad Sajjad, 2021. "Impact Of Online Promotional Techniques On Online Impulse Buying Behavior: Strategies And Innovations For Consumer Products Through Ocean Model," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 10(4), pages 1-12, December.
    3. Ali, Fayaz & Tauni, Muhammad Zubair & Ali, Ayaz, 2022. "The Big Five dyad congruence and compulsive buying: A case of service encounters," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    4. Ying Wang & Jialing Pan & Yizhi Xu & Jianli Luo & Yongjiao Wu, 2022. "The Determinants of Impulsive Buying Behavior in Electronic Commerce," Sustainability, MDPI, vol. 14(12), pages 1-18, June.
    5. Kimiagari, Salman & Asadi Malafe, Neda Sharifi, 2021. "The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    6. Chen, Cheih-Ying & Huarng, Kun-Huang & González, Vanessa Izquierdo, 2022. "How creative cute characters affect purchase intention," Journal of Business Research, Elsevier, vol. 142(C), pages 211-220.

    More about this item

    Keywords

    Personality; Impetuous influence; Impulsive buying; Multi group analysis; 0;
    All these keywords.

    JEL classification:

    • L67 - Industrial Organization - - Industry Studies: Manufacturing - - - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather Goods; Household Goods; Sports Equipment
    • L68 - Industrial Organization - - Industry Studies: Manufacturing - - - Appliances; Furniture; Other Consumer Durables
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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