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Corporate Responsibility Under The Ecsi Model: An Application In The Hotel Sector Capital

Author

Listed:
  • Revilla-Camacho, María-Ángeles

    (Universidad de Sevilla (Spain))

  • Cossío-Silva, Francisco-José

    (Universidad de Sevilla (Spain))

  • Palacios-Florencio, Beatriz

    (Universidad Pablo de Olavide (Spain))

Abstract

This article deals with the study of Corporate Responsibility (CR) under the European Customer Satisfaction Index (ECSI). The methodology of this empirical study, conducted among 629 customers staying at hotels in the city of Seville, is based on structural equation modeling (PLS). The results obtained demonstrate the applicability of the European model to the hotel sector, although not all the relationships from the original model have been proven. The main contributions are derived from a better understanding of the model’s components, a variable not studied before having been incorporated: the importance of Corporate Responsibility (CR). Moreover, it means to contribute to the field of research on CR as, despite the growing interest in the subject, the effects of this construct are still poorly understood. / 0

Suggested Citation

  • Revilla-Camacho, María-Ángeles & Cossío-Silva, Francisco-José & Palacios-Florencio, Beatriz, 2017. "Corporate Responsibility Under The Ecsi Model: An Application In The Hotel Sector Capital," European Research on Management and Business Economics (ERMBE), Academia Europea de Dirección y Economía de la Empresa (AEDEM), vol. 23(1), pages 23-32.
    • Handle: RePEc:idi:jermbe:v:23:y:2017:i:1:p:23-32
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    Citations

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    Cited by:

    1. Efstathios Dimitriadis & Eleni Zilakaki, 2019. "The Effect of Corporate Social Responsibility on Customer Loyalty in Mobile Telephone Companies," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(4), pages 433-450.
    2. Bertaccini, Bruno & Bacci, Silvia & Petrucci, Alessandra, 2021. "A graduates ’ satisfaction index for the evaluation of the university overall quality," Socio-Economic Planning Sciences, Elsevier, vol. 73(C).
    3. Hugo Ribeiro & Belém Barbosa & António C. Moreira & Ricardo Rodrigues, 2024. "A closer look at customer experience with bundle telecommunication services and its impacts on satisfaction and switching intention," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 668-686, September.

    More about this item

    Keywords

    Corporate Responsibility; ECSI; Hotel sector; Structural equation modeling; 0;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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