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E-shopping: an Analysis of the Technology Acceptance Model

Author

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  • Weng Marc Lim
  • Ding Hooi Ting

Abstract

One of the continuing issues in the management of information technologies is the difficulty of identifying significant factors that influences consumers to accept and make use of systems developed and implemented by others. Existing studies have employed the technology acceptance model (TAM) to address this issue and the model has now become one of the most widely used models in information technology. However, an exhaustive review of the literature suggest that findings of TAM relationships are not borne out in all studies - there remains a wide variation of predicted effects in various studies with different types of users and systems. While there are existing studies concentrated on online shopping globally, many conclude with calls for a closer examination of online shopping intentions in specific countries, typically those in developing and less developed countries. Online shopping remains in the early stage of development in Malaysia. Little is known about the acceptance of online shopping and the factors which influence this behaviour. This study attempts to fill in this gap by providing insights on how consumers form their attitudes and online shopping intentions to the existing literature and managerial implications for online shopping retailers and marketers on how best to serve and attract consumers to shop online via the management of online shopping technologies.

Suggested Citation

  • Weng Marc Lim & Ding Hooi Ting, 2012. "E-shopping: an Analysis of the Technology Acceptance Model," Modern Applied Science, Canadian Center of Science and Education, vol. 6(4), pages 1-49, April.
    • Handle: RePEc:ibn:masjnl:v:6:y:2012:i:4:p:49
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    Cited by:

    1. Ming Li & Xixi Liu & Zhonggen Yu, 2023. "Students' Emotional Perceptions and Attitudes Toward English Teacher Feedback in Cloud Classroom Learning Environments During the COVID-19 Pandemic," International Journal of Online Pedagogy and Course Design (IJOPCD), IGI Global, vol. 13(1), pages 1-17, January.
    2. Hoang Thi Phuong Thao & Nguyen Ngoc Thanh Hai, 2016. "The effect of perceived benefits and perceived risks on intention to shop apparel online by white - collar women in Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 6(2), pages 11-22.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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