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Factors Affecting Brand Equity in Fast Food Restaurants Industry in Egypt

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  • Mohamed Ali Barakat

Abstract

The main aim of this study is to build and test a model that includes determinants of brand equity in fast food restaurants industry. Designed questionnaire was distributed to customers sample in fast food restaurants in Egypt. Data were obtained from 307 respondents and were analyzed using Amos.18 and Spss.16 to test hypotheses established in a research model. The results indicated that there is a positive significant relationship between perceived value and customer satisfaction. The results revealed that there is a positive significant relationship between customer satisfaction and customer trust. It is found that there is a positive significant relationship between customer satisfaction, customer trust and brand equity.

Suggested Citation

  • Mohamed Ali Barakat, 2021. "Factors Affecting Brand Equity in Fast Food Restaurants Industry in Egypt," International Journal of Business and Management, Canadian Center of Science and Education, vol. 15(5), pages 117-117, July.
    • Handle: RePEc:ibn:ijbmjn:v:15:y:2021:i:5:p:117
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    References listed on IDEAS

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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