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Corporate Social Responsibility and Brand Image: An Empirical Investigation of Private Sector Hospitals in Saudi Arabia

Author

Listed:
  • Ala'Eddin Mohammad Khalaf Ahmad
  • Omar Zayyan Alsharqi
  • Hussein Mohammad Al-Borie
  • Mowaffag Mohammed Ashoor
  • Abdulkaream Saeed Al-Orige

Abstract

The purpose of this paper is to investigate the impact of CSR on brand image of private hospitals in Jeddah city, Saudi Arabia. A purposive sampling technique was employed to recruit 187 managers in different positions representing the desired range of demographic characteristics (e.g. gender, age, nationality, and job position). This research showed that CSR dimensions (vision and workplace) had a positive effect on brand image of the private hospitals on one hand. On the other hand, other dimensions (community relations, marketplace and accountability) had a negative effect on brand image. The paper contributes to previous research by adding to existing knowledge regarding CSR and brand image of the hospitals. The paper makes key recommendations towards adoption of CSR among hospitals.

Suggested Citation

  • Ala'Eddin Mohammad Khalaf Ahmad & Omar Zayyan Alsharqi & Hussein Mohammad Al-Borie & Mowaffag Mohammed Ashoor & Abdulkaream Saeed Al-Orige, 2016. "Corporate Social Responsibility and Brand Image: An Empirical Investigation of Private Sector Hospitals in Saudi Arabia," International Business Research, Canadian Center of Science and Education, vol. 9(9), pages 91-97, September.
    • Handle: RePEc:ibn:ibrjnl:v:9:y:2016:i:9:p:91-97
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    References listed on IDEAS

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    2. Marc Vilanova & Josep Lozano & Daniel Arenas, 2009. "Exploring the Nature of the Relationship Between CSR and Competitiveness," Journal of Business Ethics, Springer, vol. 87(1), pages 57-69, April.
    3. David A. Carter & Betty J. Simkins & W. Gary Simpson, 2003. "Corporate Governance, Board Diversity, and Firm Value," The Financial Review, Eastern Finance Association, vol. 38(1), pages 33-53, February.
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    5. R. Rohini & B. Mahadevappa, 2010. "Social responsibility of hospitals: an Indian context," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 6(2), pages 268-285, June.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Jalal Rajeh Hanaysha, 2020. "Marketing Mix Elements and Corporate Social Responsibility: Do they Really Matter to Store Image?," Jindal Journal of Business Research, , vol. 9(1), pages 56-71, June.

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    More about this item

    Keywords

    CSR; brand image; hospitals; Saudi Arabia;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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