IDEAS home Printed from https://ideas.repec.org/a/ibn/ibrjnl/v9y2016i9p64-77.html
   My bibliography  Save this article

Internet Shopping Behaviors of Generation Y African-American Based on Apparel Production Involvement

Author

Listed:
  • Jung-Im Seo

Abstract

This study investigates internet shopping behaviors of Generation Y African-Americans (GYAAs), based on their levels of apparel product involvement associated with internet shopping orientations, internet situational influences, internet behavioral intentions, and previous internet shopping experiences. Data were collected from African-American college students of several universities in southeastern United States. Of the total surveys collected, 240 completed surveys were analyzed using multivariate analysis of variance (MANOVA), univariate analysis of variance (ANOVA), one-way ANOVA, chi-square, and phi-coefficient. This study attempts to understand internet shopping behaviors of GYAA. This research demonstrates that GYAAs have unique internet shopping behaviors toward on-line apparel products, showing that two involvement groups differ significantly in many ways. Internet shopping is highly attractive to high-involvement GYAA consumers due to its entertainment during their web-surfing as well as many other reasons such as its fashion-consciousness and personality rather than the reasons of convenience, expense, and familiarity, which are more sensitive to low-involvement GYAA consumers.

Suggested Citation

  • Jung-Im Seo, 2016. "Internet Shopping Behaviors of Generation Y African-American Based on Apparel Production Involvement," International Business Research, Canadian Center of Science and Education, vol. 9(9), pages 64-77, September.
    • Handle: RePEc:ibn:ibrjnl:v:9:y:2016:i:9:p:64-77
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ibr/article/view/60878/33460
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/ibr/article/view/60878
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Terani J. Dillahunty & Jung-Im Seo, 2020. "Clothing Involvement Profiles of African-American Students for Marketing Strategies," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(1), pages 1-10, March.
    2. Jabłońska Marta R., 2017. "Modern Consumer in Cyberspace – Internet and Psychology Approach," Foundations of Management, Sciendo, vol. 9(1), pages 111-122, February.

    More about this item

    Keywords

    internet shopping behavior; product involvement; Generation Y; African-American;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ibrjnl:v:9:y:2016:i:9:p:64-77. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.