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CREMOR: CREdibility Model on Online Reviews-How people Consider Online Reviews Believable

Author

Listed:
  • Patrizia Grifoni
  • Fernando Ferri
  • Tiziana Guzzo

Abstract

The Internet is deeply changing how buyers and sellers interact in the marketplace. The Web enables consumers to be informed on their purchases both online and offline thanks to crowdsourced reviews. However, recent studies have found evidence that online consumers review could be not truthful as some users such as owners, competitors, paid users, sometimes post fake reviews. In this context the question of credibility is becoming more and more relevant in the Web 2.0 environment in which the concepts of social influence and electronic word of mouth are acquiring a great importance. The user’s perception of online reviews can influence source credibility and the perception of the quality of a product/service, as well as the likelihood that someone will purchase the product/service. This study proposes a model that analyses elements that influence online information credibility and the impact of the perceived credibility on purchase intention.

Suggested Citation

  • Patrizia Grifoni & Fernando Ferri & Tiziana Guzzo, 2017. "CREMOR: CREdibility Model on Online Reviews-How people Consider Online Reviews Believable," International Business Research, Canadian Center of Science and Education, vol. 10(7), pages 56-66, July.
    • Handle: RePEc:ibn:ibrjnl:v:10:y:2017:i:7:p:56-66
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    Cited by:

    1. Tiziana Guzzo & Fernando Ferri & Patrizia Grifoni, 2022. "What Factors Make Online Travel Reviews Credible? The Consumers’ Credibility Perception-CONCEPT Model," Societies, MDPI, vol. 12(2), pages 1-16, March.

    More about this item

    Keywords

    credibility; website quality; advisor credibility; customer perception;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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