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Practical Application of Theory in Business

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  • Jason Earl Thomas

Abstract

Theorists spend countless hours conducting research to explain phenomena that exist in the world and to increase the base of knowledge in their fields. Once this knowledge is discovered and codified, it should be used. However, scholars are divided on the relationship between theory and practical application and their reciprocal value. This paper explores the relationship between theory and practical application and displays a specific example of how one theory, the theory of service-dominant logic, can be practically applied in the field of business.

Suggested Citation

  • Jason Earl Thomas, 2017. "Practical Application of Theory in Business," International Business Research, Canadian Center of Science and Education, vol. 10(11), pages 10-19, November.
    • Handle: RePEc:ibn:ibrjnl:v:10:y:2017:i:11:p:10-19
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    File URL: http://www.ccsenet.org/journal/index.php/ibr/article/view/70172/39058
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    File URL: http://www.ccsenet.org/journal/index.php/ibr/article/view/70172
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    References listed on IDEAS

    as
    1. Jason Earl Thomas, 2017. "Exploring Buyer Motivation to Improve Management, Marketing, Sales, and Finance Practices in the Martial Arts Industry," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(2), pages 12-35, April.
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    Cited by:

    1. Oyibo, Constance O. & Gabriel, Justin M.O., 2020. "Evolution of Organization Theory: a Snapshot," International Journal of Innovation and Economic Development, Inovatus Services Ltd., vol. 6(3), pages 46-56, August.

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    More about this item

    Keywords

    theory; practical application; business research; service dominant logic;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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