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The New Product Online Evaluation by Expert Based on the Analytic Hierarchy Process Method

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  • Pei Li

Abstract

This study analyzed an evaluation method on new product design over the internet. The expert evaluation is an essential part in product producing and consuming chain. The research takes the Tai Huoniao website (http-//www.taihuoniao.com) as a thinking point, which used scoring on product design works. The research uses the analysis hierarchy process method in product evaluation, adding a quantitative analysis on expert-rating. The method also brings an influence on product design works in evaluating online. It is evident that the weight of criterion over the expert evaluation is strongly influenced consumer’s decision-making. By the way of imposing weight on criterion after expert evaluation, it provides an approach for designer to learn more about how can a new product be assessed on computer screen. The weighting on criterion supports the new product design efficiently. The aim of the research is to evaluate the product design criterion in AHP method so as to meet the consumers’ need.

Suggested Citation

  • Pei Li, 2016. "The New Product Online Evaluation by Expert Based on the Analytic Hierarchy Process Method," Asian Social Science, Canadian Center of Science and Education, vol. 12(8), pages 265-265, August.
    • Handle: RePEc:ibn:assjnl:v:12:y:2016:i:8:p:265
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    References listed on IDEAS

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    1. repec:cup:judgdm:v:10:y:2015:i:2:p:172-184 is not listed on IDEAS
    2. Ernest H. Forman & Saul I. Gass, 2001. "The Analytic Hierarchy Process---An Exposition," Operations Research, INFORMS, vol. 49(4), pages 469-486, August.
    3. Nathaniel J.S. Ashby & Lukasz Walasek & Andreas Glöckner, 2015. "The effect of consumer ratings and attentional allocation on product valuations," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 10(2), pages 172-184, March.
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    Cited by:

    1. Park, Jiyoun & Nam, Changi & Kim, Hye-jin & Kim, Seongcheol, 2018. "What are the relative importance of smart car utilities from consumer perspective and who will lead them?," 22nd ITS Biennial Conference, Seoul 2018. Beyond the boundaries: Challenges for business, policy and society 190334, International Telecommunications Society (ITS).
    2. Park, Jiyoun & Nam, Changi & Kim, Hye-jin, 2019. "Exploring the key services and players in the smart car market," Telecommunications Policy, Elsevier, vol. 43(10).

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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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