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Creating Organizational Sustainability In Social Enterprises: The Use Of Evidencebased Positioning And Market Orientation

Author

Listed:
  • Nadia Shuayto
  • Paul A. Miklovich

Abstract

Social enterprises represent the evolution of the private sector with the social and public sector. The focus of this paper is to examine social enterprises and the creation of organizational sustainability through the use of the key marketing concepts of positioning and orientation. Evidence-based practices are studied as a means to enhance the effectiveness and impact of the two strategies. A key theme of the paper is the impact of stakeholders on the creation of organizational sustainability.

Suggested Citation

  • Nadia Shuayto & Paul A. Miklovich, 2014. "Creating Organizational Sustainability In Social Enterprises: The Use Of Evidencebased Positioning And Market Orientation," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 5(2), pages 109-115.
    • Handle: RePEc:ibf:rbfstu:v:5:y:2014:i:2:p:109-115
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    References listed on IDEAS

    as
    1. Celine Chew, 2006. "Positioning and its strategic relevance," Public Management Review, Taylor & Francis Journals, vol. 8(2), pages 333-350, June.
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    Cited by:

    1. Ridge McGibbon Armstrong & Sara S. Saartjie Grobbelaar, 2023. "Sustainable business models for social enterprises in developing countries: a conceptual framework," Management Review Quarterly, Springer, vol. 73(2), pages 787-840, June.
    2. Agnieszka Żur, 2015. "Social Problems as Sources of Opportunity: Antecedents of Social Entrepreneurship Opportunities," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 3(4), pages 73-87.

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    More about this item

    Keywords

    Social Enterprise; Organizational Sustainability; Positioning; Market Orientation; Evidence-based Practices; Legitimacy; Competitiveness;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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