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A Critical Needs Plan For General Motors: A Cultural Pluralism Approach

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Listed:
  • Gregory W. Goussak
  • Jon K. Webber
  • Elliot M. Ser

Abstract

The purpose of this paper is to create a critical needs plan for General Motors Corporation in the 21st century. General Motors (GM), once the most dominant manufacturer in the automotive industry, finds itself in financial crisis with a Chapter 11 bankruptcy and a necessary government infusion of capital. The foundation of this paper applies the Supportive Model as an effective strategy for creating a new corporate culture and focusing GM as a competitive manufacturer in the global automotive industry. The basis of this critical needs plan focuses on more than managerial or financial influence, but a cultural change including corporate ethics, corporate social responsibility and a critical thought approach to operating in the 21st century.

Suggested Citation

  • Gregory W. Goussak & Jon K. Webber & Elliot M. Ser, 2012. "A Critical Needs Plan For General Motors: A Cultural Pluralism Approach," Review of Business and Finance Studies, The Institute for Business and Finance Research, vol. 3(2), pages 45-53.
    • Handle: RePEc:ibf:rbfstu:v:3:y:2012:i:2:p:45-53
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    References listed on IDEAS

    as
    1. Kintner, H.J., 1989. "Demographic change in a corporate health benefits population, 1983-87," American Journal of Public Health, American Public Health Association, vol. 79(12), pages 1655-1656.
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      Keywords

      Leadership; Cultural Pluralism; Organizational Behavior;
      All these keywords.

      JEL classification:

      • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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