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Effect Of Justice In Complaint Handling On Customer Loyalty: Evidence From Egypt

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Listed:
  • Ahmed Tolba
  • Iman Seoudi
  • Hakim Meshreki
  • Mamdouh Shimy

Abstract

The main objective of this research is to identify and validate the factors that significantly influence customer loyalty during the complaint handling process in Egypt. The literature alludes to the effect of perceived justice of the complaint handling process on customer satisfaction and loyalty after the complaint. These relationships are tested and validated in the Egyptian context over ten different industries. The outcome of this research gives further validation to the finding of previous empirical studies in a novel context. The results will benefit Egyptian companies in different sectors to better handle customer complaints, as they will recognize the major variables that they should address

Suggested Citation

  • Ahmed Tolba & Iman Seoudi & Hakim Meshreki & Mamdouh Shimy, 2015. "Effect Of Justice In Complaint Handling On Customer Loyalty: Evidence From Egypt," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 9(3), pages 1-14.
    • Handle: RePEc:ibf:gjbres:v:9:y:2015:i:3:p:1-14
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    References listed on IDEAS

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    1. Sunayna Khurana, 2014. "The Relationship Between Service Quality and Customer Satisfaction: An Empirical Study of the Indian Banking Industry," The IUP Journal of Bank Management, IUP Publications, vol. 0(4), pages 51-62, November.
    2. Oliver, Richard L & DeSarbo, Wayne S, 1988. "Response Determinants in Satisfaction Judgments," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 14(4), pages 495-507, March.
    3. Goodwin, Cathy & Ross, Ivan, 1992. "Consumer responses to service failures: Influence of procedural and interactional fairness perceptions," Journal of Business Research, Elsevier, vol. 25(2), pages 149-163, September.
    4. Eugene W. Anderson & Mary W. Sullivan, 1993. "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, INFORMS, vol. 12(2), pages 125-143.
    5. Ping, Robert Jr., 2004. "On assuring valid measures for theoretical models using survey data," Journal of Business Research, Elsevier, vol. 57(2), pages 125-141, February.
    6. Hildebrandt, Lutz, 1987. "Consumer retail satisfaction in rural areas: A reanalysis of survey data," Journal of Economic Psychology, Elsevier, vol. 8(1), pages 19-42, March.
    7. Noel Siu & Tracy Zhang & Cheuk-Ying Yau, 2013. "The Roles of Justice and Customer Satisfaction in Customer Retention: A Lesson from Service Recovery," Journal of Business Ethics, Springer, vol. 114(4), pages 675-686, June.
    8. Gilly, Mary C & Gelb, Betsy D, 1982. "Post-Purchase Consumer Processes and the Complaining Consumer," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 9(3), pages 323-328, December.
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    Cited by:

    1. Muhammad Salman Azhar & Ismail Bin Lebai Othman & Norzieiriani Ahmad, 2018. "A Conceptual Framework on Customer Satisfaction: The Mediating Role of Corporate Image," Global Social Sciences Review, Humanity Only, vol. 3(4), pages 254-272, December.

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    More about this item

    Keywords

    Justice; Customer Loyalty; Complaint Handling; Customer Satisfaction; Egypt;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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