Market Orientation In Local Government Through The Analysis Of Municipal Website Content: A Framework For Its Measurement
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Cited by:
- Bernd W. Wirtz & Oliver Tuna Kurtz, 2016. "Local e-government and user satisfaction with city portals – the citizens’ service preference perspective," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 13(3), pages 265-287, October.
- Carmelina Bevilacqua & Yapeng Ou & Pasquale Pizzimenti & Guglielmo Minervino, 2019. "New Public Institutional Forms and Social Innovation in Urban Governance: Insights from the “Mayor’s Office of New Urban Mechanics” (MONUM) in Boston," Sustainability, MDPI, vol. 12(1), pages 1-24, December.
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Keywords
Market Orientation; Local Government; Websites; Competitive Advantages.;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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