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Tourist Satisfaction With Mauritius As A Holiday Destination

Author

Listed:
  • Perunjodi Naidoo
  • Prabha Ramseook-Munhurrun
  • Jeynakshi Ladsawut

Abstract

Tourist satisfaction is one of the most important concerns of competitive destinations as it considerably impacts on the tourist’s choice of the holiday destination, and the decision to visit the destination in the future. As a result, tourist satisfaction is one of the most investigated topics in the field of tourism due to its role in the survival of a destination. Several studies have researched tourist satisfaction; however, there has been limited investigation of tourist satisfaction with small island holiday destinations. This paper reports the findings of a study carried out to determine tourist satisfaction with the holiday destination Mauritius, a small island situated in the Indian Ocean. The method used consisted of a questionnaire distributed at the international airport among 400 departing international tourists. Findings are analyzed and the implications are discussed.

Suggested Citation

  • Perunjodi Naidoo & Prabha Ramseook-Munhurrun & Jeynakshi Ladsawut, 2010. "Tourist Satisfaction With Mauritius As A Holiday Destination," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 4(2), pages 113-123.
    • Handle: RePEc:ibf:gjbres:v:4:y:2010:i:2:p:113-123
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    References listed on IDEAS

    as
    1. Oliver, Richard L. & Bearden, William O., 1985. "Disconfirmation processes and consumer evaluations in product usage," Journal of Business Research, Elsevier, vol. 13(3), pages 235-246, June.
    2. Oliver, Richard L, 1993. "Cognitive, Affective, and Attribute BAses of the Satisfaction Response," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(3), pages 418-430, December.
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    Cited by:

    1. Bashar Aref Mohammad Al - Haj Mohammad, 2014. "Examining Tourist’s Satisfaction, Loyalty and Intention to Revisit," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 2(6), pages 260-273.
    2. Loris NADOTTI & Valeria VANNONI, 2019. "Cultural and event tourism: an interpretative key for impact assessment," Eastern Journal of European Studies, Centre for European Studies, Alexandru Ioan Cuza University, vol. 10, pages 115-131, June.
    3. Eleni Gaki & Stella Kostopoulou & Evangelia Parisi & Dimitris Lagos, 2016. "The evaluation of tourism satisfaction in island destinations: The case of the Ionian Islands of Greece," ERSA conference papers ersa16p295, European Regional Science Association.

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    More about this item

    Keywords

    Tourist satisfaction; destination; tourism; Mauritius;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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