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Social Media Networking And The Impact It Has On Enterprise Application Software

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  • Mitch Kramer

Abstract

Social Media networking has become an integral part of daily life for both individuals and organizations. This paper will look at how Social Media plays a vital role in organizations. It will show how corporations use these Social Media networking websites, and how it correlates to their Enterprise Application Software including Customer Relationship Management and Enterprise Resource Planning systems. In addition, it will explain how corporations are growing their Social Media presence by acquiring other corporations and companies. A summary of results from a study conducted on the views of business professionals with regard to Social Media will also be presented

Suggested Citation

  • Mitch Kramer, 2019. "Social Media Networking And The Impact It Has On Enterprise Application Software," Global Journal of Business Research, The Institute for Business and Finance Research, vol. 13(2), pages 37-45.
    • Handle: RePEc:ibf:gjbres:v:13:y:2019:i:2:p:37-45
    as

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    References listed on IDEAS

    as
    1. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
    2. Kietzmann, Jan H. & Hermkens, Kristopher & McCarthy, Ian P. & Silvestre, Bruno S., 2011. "Social media? Get serious! Understanding the functional building blocks of social media," Business Horizons, Elsevier, vol. 54(3), pages 241-251, May.
    3. Wang, Zhan & Kim, Hyun Gon, 2017. "Can Social Media Marketing Improve Customer Relationship Capabilities and Firm Performance? Dynamic Capability Perspective," Journal of Interactive Marketing, Elsevier, vol. 39(C), pages 15-26.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Social Media Networking; Enterprise Application Software; Customer Relationship Management (CRM); Enterprise Resource Planning (ERP);
    All these keywords.

    JEL classification:

    • D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • M40 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - General
    • M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General

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