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Determinants of Outsourcing as a Competitive Strategy in Supply Chain Management of Manufacturing Companies in Kenya (A Case Study of East African Breweries Limited)

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  • Lilian Nanjala Wabwile
  • G.S. Namusonge

Abstract

Outsourcing has become a very vital business strategy in the current world. Due to the effects of globalization and increased cost of production in Kenya, many companies are finding it important to innovate on ways which can reduce cost of operation and growth their profit margins This study sought to investigate the factors affecting outsourcing as a competitive strategy in manufacturing organizations in Kenya. The study adopted a descriptive design. The target population comprised of management and supervisory staffs currently employed at East African Breweries Limited. Stratified sampling technique was used to select the sample. The target population was stratified through top/senior management level, middle level and low management level. From each stratum the study used simple random sampling to select 45 respondents. Primary and secondary data was used in the study. Primary data was gathered directly from respondents through questionnaires while secondary data involved the collection and analysis of published material and information from other sources such as annual reports, published data. The researcher personally administered the questionnaires to each respondent. Before actual data collection, the researchers carried out a pilot study to pretest and validate the questionnaire. The researchers selected a pilot group of 10 individuals from the target population at East African Breweries Limited (EABL) to test the reliability of the research instrument. Lastly, the completely filled questionnaires containing data from the respondents were first be edited then coded to facilitate statistical analysis. Quantitative data collected was analyzed by the use of descriptive statistics.

Suggested Citation

  • Lilian Nanjala Wabwile & G.S. Namusonge, 2015. "Determinants of Outsourcing as a Competitive Strategy in Supply Chain Management of Manufacturing Companies in Kenya (A Case Study of East African Breweries Limited)," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(5), pages 190-202, May.
  • Handle: RePEc:hur:ijarbs:v:5:y:2015:i:5:p:190-202
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    References listed on IDEAS

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    1. Holger Görg & Aoife Hanley, 2004. "Does Outsourcing Increase Profitability?," The Economic and Social Review, Economic and Social Studies, vol. 35(3), pages 267-288.
    2. Frédéric Dalsace & William T. Ross & Erin Anderson, 2005. "Should you set up your own sales force or should you outsource it? Pitfalls in the standard analysis," Post-Print hal-00457733, HAL.
    3. Roodhooft, Filip & Warlop, Luk, 1999. "On the role of sunk costs and asset specificity in outsourcing decisions: a research note," Accounting, Organizations and Society, Elsevier, vol. 24(4), pages 363-369, May.
    4. Almas Heshmati, 2003. "Productivity Growth, Efficiency and Outsourcing in Manufacturing and Service Industries," Journal of Economic Surveys, Wiley Blackwell, vol. 17(1), pages 79-112, February.
    5. Bernd Görzig & Andreas Stephan, 2002. "Outsourcing and Firm-level Performance," Discussion Papers of DIW Berlin 309, DIW Berlin, German Institute for Economic Research.
    6. Talluri, Srinivas & Narasimhan, Ram, 2004. "A methodology for strategic sourcing," European Journal of Operational Research, Elsevier, vol. 154(1), pages 236-250, April.
    7. Caniëls, Marjolein C.J. & Roeleveld, Adriaan, 2009. "Power and dependence perspectives on outsourcing decisions," European Management Journal, Elsevier, vol. 27(6), pages 402-417, December.
    8. Ross, William Jr. & Dalsace, Frederic & Anderson, Erin, 2005. "Should you set up your own sales force or should you outsource it? Pitfalls in the standard analysis," Business Horizons, Elsevier, vol. 48(1), pages 23-36.
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    Cited by:

    1. Enock Gideon Musau & Gregory Namusonge & Elizabeth Nambuswa Makokha & John Ngeno, 2017. "The Effect of Transport Management on Organizational Performance Among Textile Manufacturing Firms in Kenya," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(11), pages 1015-1031, November.
    2. Enock Gideon Musau & Gregory Namusonge & Elizabeth Nambuswa Makokha & John Ngeno, 2017. "The Effect of Inventory Management on Organizational Performance Among Textile Manufacturing Firms in Kenya," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(11), pages 1032-1046, November.

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