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Culturally Responsive Marketing of Coach and Pepsi

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  • Edwin Quinn
  • Renika Quinn

Abstract

This study will focus on the cultural aspects of China and how the brands Coach and Pepsi will target Chinese consumers. Information will be provided on the society, economical facets, marketing analysis and positive and normative perspectives of the study. China, like with many other countries has developed certain marketing techniques as a way of gaining the interest of their consumers.

Suggested Citation

  • Edwin Quinn & Renika Quinn, 2015. "Culturally Responsive Marketing of Coach and Pepsi," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 5(3), pages 210-224, March.
    • Handle: RePEc:hur:ijarbs:v:5:y:2015:i:3:p:210-224
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    References listed on IDEAS

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    1. Javalgi, Raj G. & Talluri, Vijay S., 1996. "The emerging role of India in international business," Business Horizons, Elsevier, vol. 39(5), pages 79-86.
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