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Employees Opinions Towards the Information Technology Offered to Their Daily Firm’s Operation In Dar Es Salaam, Tanzania

Author

Listed:
  • Nelson Jagero

    (Kampala International University)

  • Wahid Bakari Hamad

    (Kampala International University)

  • Masese Chuma Benard

    (Kampala International University)

Abstract

There is widespread acceptance that IT is a central component of business operations and extensively used in marketing. Therefore, the major objective of the research was to assessing the impact that Information Technology (IT) has in influencing Dar es Salaam Small and Medium Manufacturing Enterprises (SMMEs) on marketing strategies so as to improve the marketing operations. Study findings revealed that, generally information technology has impacted positively on the SMMEs on performing their marketing related activities of the firms in solving some of the firms problems which in one way or another hinder the smooth operation of the daily operation (marketing activities) in relation to IT such as lack of appropriate knowledge and skills, limited access to relevant information on technology, dependency on poor and obsolete technology, SMEs capacity to innovate is limited to knowledge and available facilities and limited access to finance. This was initiated by the fact that despite widespread acceptance of the benefits of IT for marketing, our knowledge of the way marketers use IT and its eventual benefits for making marketing strategies are not well understood.

Suggested Citation

  • Nelson Jagero & Wahid Bakari Hamad & Masese Chuma Benard, 2012. "Employees Opinions Towards the Information Technology Offered to Their Daily Firm’s Operation In Dar Es Salaam, Tanzania," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 2(1), pages 46-56, January.
    • Handle: RePEc:hur:ijaraf:v:2:y:2012:i:1:p:46-56
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    References listed on IDEAS

    as
    1. Hossein Hakimpoor Author_Email: hhossein3@live.utm.my & Dr. Huam Hon Tat & Assoc Prof. Dr. Khairil Anuar Arshad, 2011. "Strategic Marketing Planning (Smp) And Smes’ Performance: The Moderating Effects Of Structural Dimensions Of Marketing Networks," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-219, Conference Master Resources.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Employees; daily firm’s operation; information technology;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • R31 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Real Estate Markets, Spatial Production Analysis, and Firm Location - - - Housing Supply and Markets

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