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Producers and consumers face to face with the technical advancements of the 3rd millennium

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  • SOCA, Diana Anca

Abstract

The globalization of markets as well as the new technical and scientific breakthroughs done in the beginning of the 3rd millennium have had and continue to have a heavy impact upon the behavior of both producers and consumers. Specialists in the field refer to this as the ‘4th industrial revolution’, an ongoing process that will drastically change economy and society as we know it.

Suggested Citation

  • SOCA, Diana Anca, 2017. "Producers and consumers face to face with the technical advancements of the 3rd millennium," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 7(1), pages 32-35, March.
    • Handle: RePEc:hmm:journl:v:7:y:2017:i:1:p:32-35
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    More about this item

    Keywords

    consumer behavior; CRM; automation; prosumer; technology; the fourth industrial Revolution;
    All these keywords.

    JEL classification:

    • L80 - Industrial Organization - - Industry Studies: Services - - - General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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