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Order Bias in Sequential Presentation? Evidence from University Entrance Interviews

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  • KIM, Beomsoo
  • PARK, Sang Soo

Abstract

This study examines the influence of presentation order on evaluations using a unique dataset from university entrance interviews conducted by one of the major universities in South Korea. Our data has three main advantages over the previous literature: random assignment of interview order; better controlled situations for all interviewees; and large numbers of interviewers and interviewees. Most of the order effect parameters are statistically insignificant. More importantly, even the statistically significant ones are practically insignificant in influencing decision-making outcomes. We also found no practically significant path dependency.

Suggested Citation

  • KIM, Beomsoo & PARK, Sang Soo, 2024. "Order Bias in Sequential Presentation? Evidence from University Entrance Interviews," Hitotsubashi Journal of Economics, Hitotsubashi University, vol. 65(2), pages 177-198, December.
    • Handle: RePEc:hit:hitjec:v:65:y:2024:i:2:p:177-198
    DOI: 10.15057/hje.2024009
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    References listed on IDEAS

    as
    1. Page, Lionel & Page, Katie, 2010. "Last shall be first: A field study of biases in sequential performance evaluation on the Idol series," Journal of Economic Behavior & Organization, Elsevier, vol. 73(2), pages 186-198, February.
    2. Raymond Fisman & Sheena S. Iyengar & Emir Kamenica & Itamar Simonson, 2006. "Gender Differences in Mate Selection: Evidence From a Speed Dating Experiment," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 121(2), pages 673-697.
    3. Daniel Feenberg & Ina Ganguli & Patrick Gaulé & Jonathan Gruber, 2017. "It’s Good to Be First: Order Bias in Reading and Citing NBER Working Papers," The Review of Economics and Statistics, MIT Press, vol. 99(1), pages 32-39, March.
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    More about this item

    Keywords

    presentation order; random assignment; interview;
    All these keywords.

    JEL classification:

    • D1 - Microeconomics - - Household Behavior
    • D7 - Microeconomics - - Analysis of Collective Decision-Making
    • H8 - Public Economics - - Miscellaneous Issues

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