IDEAS home Printed from https://ideas.repec.org/a/hit/hitjec/v65y2024i1p65-93.html
   My bibliography  Save this article

Who Benefits from Food Delivery Platforms? The Heterogeneous Effects of Platforms on Restaurant Sales

Author

Listed:
  • KIM, Kyeongbae
  • LEE, Gong

Abstract

We quantify the heterogeneous impact of food delivery platforms on sales amounts at the restaurant level, using novel credit card transaction data from 2020 that cover the entire universe of Korean restaurants during the COVID-19 pandemic. Our instrumental-variable regression demonstrates the use of platforms increases a restaurantʼs monthly sales revenue by approximately 1,545 USD. Furthermore, we demonstrate the impact is particularly large on small restaurants. The bottom-decile restaurants experience a 97.6% increase in total sales revenue from platforms. Our findings show that small firms̶not just ʻsuperstarʼ firms̶can be the main beneficiaries of technological advancements, depending on industry characteristics.

Suggested Citation

  • KIM, Kyeongbae & LEE, Gong, 2024. "Who Benefits from Food Delivery Platforms? The Heterogeneous Effects of Platforms on Restaurant Sales," Hitotsubashi Journal of Economics, Hitotsubashi University, vol. 65(1), pages 65-93, June.
    • Handle: RePEc:hit:hitjec:v:65:y:2024:i:1:p:65-93
    DOI: 10.15057/hje.2024004
    as

    Download full text from publisher

    File URL: https://hermes-ir.lib.hit-u.ac.jp/hermes/ir/re/83110/HJeco0650100650.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.15057/hje.2024004?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Prince, Jeffrey T., 2007. "The beginning of online/retail competition and its origins: An application to personal computers," International Journal of Industrial Organization, Elsevier, vol. 25(1), pages 139-156, February.
    2. Erik Brynjolfsson & Yu (Jeffrey) Hu & Duncan Simester, 2011. "Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales," Management Science, INFORMS, vol. 57(8), pages 1373-1386, August.
    3. Erik Brynjolfsson & Yu (Jeffrey) Hu & Mohammad S. Rahman, 2009. "Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition," Management Science, INFORMS, vol. 55(11), pages 1755-1765, November.
    4. Scott K. Shriver & Bryan Bollinger, 2022. "Demand Expansion and Cannibalization Effects from Retail Store Entry: A Structural Analysis of Multichannel Demand," Management Science, INFORMS, vol. 68(12), pages 8829-8856, December.
    5. Huanxing Yang, 2013. "Targeted search and the long tail effect," RAND Journal of Economics, RAND Corporation, vol. 44(4), pages 733-756, December.
    6. Matthew Gentzkow, 2007. "Valuing New Goods in a Model with Complementarity: Online Newspapers," American Economic Review, American Economic Association, vol. 97(3), pages 713-744, June.
    7. Sedov, Dmitry, 2022. "Restaurant closures during the COVID-19 pandemic: A descriptive analysis," Economics Letters, Elsevier, vol. 213(C).
    8. Lindsay E. Relihan, 2022. "Is online retail killing coffee shops? Estimating the winners and losers of online retail using customer transaction microdata," CEP Discussion Papers dp1836, Centre for Economic Performance, LSE.
    9. Relihan, Lindsay, 2022. "Is online retail killing coffee shops? Estimating the winners and losers of online retail using customer transaction microdata," LSE Research Online Documents on Economics 117805, London School of Economics and Political Science, LSE Library.
    10. Manav Raj & Arun Sundararajan & Calum You, 2020. "COVID-19 and Digital Resilience: Evidence from Uber Eats," Papers 2006.07204, arXiv.org, revised Feb 2023.
    11. Michael P. Murray, 2006. "Avoiding Invalid Instruments and Coping with Weak Instruments," Journal of Economic Perspectives, American Economic Association, vol. 20(4), pages 111-132, Fall.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ratchford, Brian & Soysal, Gonca & Zentner, Alejandro & Gauri, Dinesh K., 2022. "Online and offline retailing: What we know and directions for future research," Journal of Retailing, Elsevier, vol. 98(1), pages 152-177.
    2. Julia Bock-Schappelwein & Michael Böheim & Elisabeth Christen & Stefan Ederer & Matthias Firgo & Klaus Friesenbichler & Werner Hölzl & Mathias Kirchner & Angela Köppl & Agnes Kügler & Christine Mayrhu, 2018. "Politischer Handlungsspielraum zur optimalen Nutzung der Vorteile der Digitalisierung für Wirtschaftswachstum, Beschäftigung und Wohlstand," WIFO Studies, WIFO, number 61256.
    3. Jiao Xu & Chris Forman & Yu Jeffrey Hu, 2019. "Battle of the Internet Channels: How Do Mobile and Fixed-Line Quality Drive Internet Use?," Service Science, INFORMS, vol. 30(1), pages 65-80, March.
    4. Ikuto Aiba, 2024. "Information technology, market congestion, and economic geography," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 73(3), pages 1269-1295, October.
    5. Chiou, Lesley & Kafali, E. Nilay & Rysman, Marc, 2020. "Internet use, competition, and geographical rescoping in Yellow Pages advertising," Information Economics and Policy, Elsevier, vol. 52(C).
    6. Alejandro Zentner & Michael Smith & Cuneyd Kaya, 2013. "How Video Rental Patterns Change as Consumers Move Online," Management Science, INFORMS, vol. 59(11), pages 2622-2634, November.
    7. Daniel Lüke, 2024. "Tales of Tails: Sales Distribution and the Role of Retail Channels in the German Book Market," MAGKS Papers on Economics 202419, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    8. Duch-Brown, Néstor & Grzybowski, Lukasz & Romahn, André & Verboven, Frank, 2017. "The impact of online sales on consumers and firms. Evidence from consumer electronics," International Journal of Industrial Organization, Elsevier, vol. 52(C), pages 30-62.
    9. Luis Aguiar Wicht, 2019. "Going Mobile: The Effects of Smartphone Usage on Internet Consumption," JRC Working Papers on Digital Economy 2019-07, Joint Research Centre.
    10. Cazaubiel, Arthur & Cure, Morgane & Johansen, Bjørn Olav & Vergé, Thibaud, 2018. "Substitution Between Online Distribution Channels: Evidence from the Oslo Hotel Market," Working Papers in Economics 8/18, University of Bergen, Department of Economics.
    11. Yongjin Park & Youngsok Bang & Jae-Hyeon Ahn, 2020. "How Does the Mobile Channel Reshape the Sales Distribution in E-Commerce?," Information Systems Research, INFORMS, vol. 31(4), pages 1164-1182, December.
    12. Schau, Hope Jensen & Akaka, Melissa Archpru & Segabinazzi, Rodrigo Costa, 2023. "Localized globalization through structures of common difference and the in-store curation of a glocal retailscape," Journal of Retailing, Elsevier, vol. 99(4), pages 634-653.
    13. Gonca Soysal & Lakshman Krishnamurthi, 2016. "How Does Adoption of the Outlet Channel Impact Customers’ Spending in the Retail Stores: Conflict or Synergy?," Management Science, INFORMS, vol. 62(9), pages 2692-2704, September.
    14. Santiago Gallino & Antonio Moreno & Ioannis Stamatopoulos, 2017. "Channel Integration, Sales Dispersion, and Inventory Management," Management Science, INFORMS, vol. 63(9), pages 2813-2831, September.
    15. Scott K. Shriver & Bryan Bollinger, 2022. "Demand Expansion and Cannibalization Effects from Retail Store Entry: A Structural Analysis of Multichannel Demand," Management Science, INFORMS, vol. 68(12), pages 8829-8856, December.
    16. Son, Jungmin & Kim, Jikyung (Jeanne) & Choi, Jeonghye & Kim, Mingyung, 2017. "Linking online niche sales to offline brand conditions," Journal of Business Research, Elsevier, vol. 70(C), pages 74-84.
    17. Laurina Zhang, 2018. "Intellectual Property Strategy and the Long Tail: Evidence from the Recorded Music Industry," Management Science, INFORMS, vol. 64(1), pages 24-42, January.
    18. Relihan, Lindsay, 2022. "Is online retail killing coffee shops? Estimating the winners and losers of online retail using customer transaction microdata," LSE Research Online Documents on Economics 117805, London School of Economics and Political Science, LSE Library.
    19. Matt Wimble & John Tripp & Brandis Phillips & Nash Milic, 2016. "On search cost and the long tail: the moderating role of search cost," Information Systems and e-Business Management, Springer, vol. 14(3), pages 507-531, August.
    20. Kaiquan Xu & Jason Chan & Anindya Ghose & Sang Pil Han, 2017. "Battle of the Channels: The Impact of Tablets on Digital Commerce," Management Science, INFORMS, vol. 63(5), pages 1469-1492, May.

    More about this item

    Keywords

    food delivery platforms; online shopping; food delivery; COVID-19;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hit:hitjec:v:65:y:2024:i:1:p:65-93. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Digital Resources Section, Hitotsubashi University Library (email available below). General contact details of provider: https://edirc.repec.org/data/fehitjp.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.