IDEAS home Printed from https://ideas.repec.org/a/hit/hitjcm/v50y2016i1p47-60.html
   My bibliography  Save this article

Empirical Study Of Personal Relationship Classification Effect Among Group-Oriented Countries

Author

Listed:
  • FURUKAWA, ICHIRO
  • 古川, 一郎

Abstract

The theory of reasoned action (Ajzen and Fishbein (1977)) is one of the most well known concepts used in quantitative analysis in marketing research. In addition to its simple structure, predictive power, and diagnostic information associated with marketing actions, it includes two clearly distinct independent factors, that is, attitude and social norm for the intention of choice alternatives. Because characteristics of this model are so attractive and flexible, the theory of reasoned action model can be adapted from collectivistic regions to individualistic regions. However, we have little knowledge about whether or not this model works satisfactorily in strong group-oriented countries where social norms can surpass individual attitudes for choice alternatives (which is the definition of a group-oriented society). In this paper, data collected from Japan, China and Taiwan were analyzed using factor analysis and structural equation modeling. By investigating the empirical results with a focus on the effect of personal relationship classification, we show that care should be exercised in using the reasoned action model in countries that have strong group-orientation.

Suggested Citation

  • Furukawa, Ichiro & 古川, 一郎, 2016. "Empirical Study Of Personal Relationship Classification Effect Among Group-Oriented Countries," Hitotsubashi Journal of commerce and management, Hitotsubashi University, vol. 50(1), pages 47-60, October.
    • Handle: RePEc:hit:hitjcm:v:50:y:2016:i:1:p:47-60
    DOI: 10.15057/28213
    as

    Download full text from publisher

    File URL: https://hermes-ir.lib.hit-u.ac.jp/hermes/ir/re/28213/HJcom0500100470.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.15057/28213?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mo Chen & Jens Grossklags, 2022. "Social Control in the Digital Transformation of Society: A Case Study of the Chinese Social Credit System," Social Sciences, MDPI, vol. 11(6), pages 1-23, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hit:hitjcm:v:50:y:2016:i:1:p:47-60. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Digital Resources Section, Hitotsubashi University Library (email available below). General contact details of provider: https://edirc.repec.org/data/cmhitjp.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.