Evolutionary Game Analysis of Promoting Industrial Internet Platforms to Empower Manufacturing SMEs through Value Cocreation Cooperation

A good partnership is conducive to promoting the empowerment of manufacturing small- and medium-sized enterprises (SMEs) via industrial Internet platforms. By analyzing the factors influencing the cooperation motives of both parties and individual behavior, this paper puts forward the design of a cost-sharing and scale revenue-sharing mechanism and establishes an evolutionary game model. Then, the evolutionary stability strategies (ESSs) of individuals and the evolutionary equilibrium state of the system are analyzed. The results show that the key factors affecting the strategic choices of industrial Internet platforms and manufacturing SMEs are different and will change with the number of platform customers and the level of digitalization of enterprises. By sharing the access cost of SMEs and the scale revenue of the platform, mutual trust between the two parties can be enhanced, and SMEs will be more motivated to access the platform. Moreover, the platform network externality, customer churn risk, and cost-sharing ratio have different influences on the process of reaching evolutionary equilibrium in the system. Collaborative revenue expectations are critical to the behavioral strategies of both parties. In comprehensive consideration of the results of this study, it is recommended that industrial Internet platforms be subsidized in the initial stage of cooperation.