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Uvid U Percepciju Muzeja I Mogućnosti Poboljšanja Usluge Muzeja: Perspektiva Studenata

Author

Listed:
  • Tanja Komarac

    (Sveučilište u Zagrebu, Ekonomski fakultet)

  • Stjepan Bešlić

    (Alumni Sveučilišta u Zagrebu, Ekonomski fakultet)

Abstract

Cilj je istraživanja otkriti kako studenti u Republici Hrvatskoj percipiraju muzeje s obzirom na nepostojanje prethodnih istraživanja. Konkretnije, nastojalo se (1) otkriti kako studenti opisuju muzeje i posjetitelje muzeja, (2) otkriti ulogu muzeja u društvu te (3) prikupiti prijedloge studenata radi poboljšanja iskustva posjeta muzeju. Korištena je kombinirana metodologija kvantitativnog i kvalitativnog istraživanja. Kako bi se dobio uvid u percepcije muzeja, kao instrument istraživanja korišten je anketni upitnik s otvorenim i zatvorenim pitanjima. Istraživanje je provedeno na uzorku od 110 ispitanika (studenata). Otkriveno je kako studenti u Republici Hrvatskoj imaju pozitivnu percepciju muzeja i posjetitelja muzeja. Uloga muzeja u društvu vezana je uz edukaciju te kulturno uzdizanje, dok je posebnost muzeja u usporedbi s drugim institucijama u tome što nude specifična znanja i vještine te izlažu autentične predmete. Kod prijedloga za poboljšanje iskustva posjete muzeju, interaktivnost i prilagodba usluga muzeja mladima, najčešće su isticana područja poboljšanja ponude muzeja. Ograničenja istraživanja vezana su uz vrstu i veličinu uzorka, namjerni prigodni uzorak od 110 studenata jednog zagrebačkog fakulteta. Ovo je prvi rad koji, koristeći kombiniranu metodologiju istraživanja, daje uvid u to kako studenti u Republici Hrvatskoj doživljavaju muzeje.

Suggested Citation

  • Tanja Komarac & Stjepan Bešlić, 2021. "Uvid U Percepciju Muzeja I Mogućnosti Poboljšanja Usluge Muzeja: Perspektiva Studenata," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 72(3), pages 358-376.
    • Handle: RePEc:hde:epregl:v:72y:2021:i:3:p:358-376
    DOI: 10.32910/ep.72.3.2
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    Keywords

    percepcija studenata; muzeji; Republika Hrvatska; kombinirana metodologija;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship

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