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Tanja Komarac

Personal Details

First Name:Tanja
Middle Name:
Last Name:Komarac
Suffix:
RePEc Short-ID:pko585
[This author has chosen not to make the email address public]
http://www.efzg.unizg.hr/tkomarac

Affiliation

Ekonomski Fakultet
Sveučilište u Zagrebu

Zagreb, Croatia
http://www.efzg.hr/
RePEc:edi:fefzghr (more details at EDIRC)

Research output

as
Jump to: Articles

Articles

  1. Tanja Komarac & Đurđana Ozretić Došen, 2022. "Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(22), pages 3675-3693, November.
  2. Sandra Horvat & Tanja Komarac & Durdana Ozretic Dosen, 2021. "Perceived Private Label Authenticity: A Two-Study Analysis," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(SI), pages 47-66.
  3. Tanja Komarac & Stjepan Bešlić, 2021. "Uvid U Percepciju Muzeja I Mogućnosti Poboljšanja Usluge Muzeja: Perspektiva Studenata," Ekonomski pregled, Hrvatsko društvo ekonomista (Croatian Society of Economists), vol. 72(3), pages 358-376.
  4. Tanja Komarac & Vatroslav Skare, 2021. "Editorial preface," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 33(SI), pages 5-7.
  5. Durdana Ozretic-Dosen & Marta Brlic & Tanja Komarac, 2018. "Strategic Brand Management In Emerging Markets: Consumer Perceptions Of Brand Extensions," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 9(1).
  6. Tanja Komarac, 2014. "A New World for Museum Marketing? Facing the Old Dilemmas while Challenging New Market Opportunities," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 26(2), pages 199-214.
  7. Tanja Komarac, 2014. "Book review: Ferrell, O. C., Hartline, M. D.: Marketing Strategy: Text and Cases (International edition)," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 26(1), pages 123-127.
  8. Tanja Komarac, 2012. "Previšić, J., Ozretić Došen, Đ., Krupka, Z.: "Osnove međunarodnog marketinga"," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 24(1), pages 139-143.
  9. Tanja Komarac, 2011. "Thomas, D.: Deluxe: kako je luksuz izgubio sjaj," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 23(1), pages 123-126.
  10. Tanja Komarac, 2010. "Kotler, P., Caslione, J. A.: Upravljanje i marketing u turbulentnim vremenima," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 22(2), pages 269-272.
  11. Sanja Buterin & Tanja Komarac & Darija Kraševac, 2009. "Ide(m)o u Istru," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 21(2), pages 273-275.

Citations

Many of the citations below have been collected in an experimental project, CitEc, where a more detailed citation analysis can be found. These are citations from works listed in RePEc that could be analyzed mechanically. So far, only a minority of all works could be analyzed. See under "Corrections" how you can help improve the citation analysis.

Articles

  1. Tanja Komarac & Đurđana Ozretić Došen, 2022. "Discovering the determinants of museum visitors’ immersion into experience: the impact of interactivity, expectations, and skepticism," Current Issues in Tourism, Taylor & Francis Journals, vol. 25(22), pages 3675-3693, November.

    Cited by:

    1. Songhong Chen & Yuanshu Tian & Siyun Pei, 2024. "Technological Use from the Perspective of Cultural Heritage Environment: Augmented Reality Technology and Formation Mechanism of Heritage-Responsibility Behaviors of Tourists," Sustainability, MDPI, vol. 16(18), pages 1-23, September.
    2. Yongzhong Yang & Shuangji Liu & Xiaoting Song, 2023. "The Co-creation of Museum Experience Value From the Perspective of Visitor Motivation," SAGE Open, , vol. 13(4), pages 21582440231, October.

  2. Durdana Ozretic-Dosen & Marta Brlic & Tanja Komarac, 2018. "Strategic Brand Management In Emerging Markets: Consumer Perceptions Of Brand Extensions," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 9(1).

    Cited by:

    1. Vaida Kaduskeviciute & Sigitas Urbonavicius, 2019. "Webrooming: A Way of Dealing with Uncertainties in Purchasing," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 31(2), pages 139-152.
    2. Prados Peña, M.ª Belén, 2022. "Efecto moderador del ajuste de la extensión y la implicación en la relación entre la actitud hacia una marca padre patrimonial y la lealtad de la extensión. Aplicación al conjunto monumental de la Alh," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
    3. Vytautas Dikcius & Eleonora Seimiene & Ramunas Casas, 2018. "Brand Personality Scale: Is It Applicable For A Small Emerging Country?," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 9(2).

  3. Tanja Komarac, 2014. "A New World for Museum Marketing? Facing the Old Dilemmas while Challenging New Market Opportunities," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 26(2), pages 199-214.

    Cited by:

    1. Manuel Cuadrado & Maja Šerić & Martina G. Gallarza, 2018. "Evaluating Dance Consumption through the Experiential Value Approach," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 30(2), pages 147-164.
    2. Mara Cerquetti & Concetta Ferrara, 2018. "Marketing Research for Cultural Heritage Conservation and Sustainability: Lessons from the Field," Sustainability, MDPI, vol. 10(3), pages 1-16, March.

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