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Developing and Managing Film-Related Tourism in the All-for-One Model at a Tourism Destination: The Case of Hengdian Town (China)

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  • Xin Cui

    (China Tourism Academy (Data Center of the Ministry of Culture and Tourism), Beijing 100005, China)

Abstract

All-for-one tourism is a new planning concept proposed by Chinese tourism scholars and practitioners, which has been formally regarded as a new tourism model to develop the country’s tourism industries since 2016. It aims to stimulate the growth of the tourism industries across the entire region, encompassing all tourism and tourism-related resources at a destination. Hengdian Town is a tourism destination in China that has implemented the model of all-for-one tourism to develop and manage its film-related tourism. Based on the data collected from ethnographic methods (participant observations and individual interviews) in Hengdian Town, this paper examines the ways that the destination manages its film-related tourism, as well as the outcomes of such approaches, by applying the model of all-for-one tourism. The findings reveal that Hengdian Town has leveraged the model to manage its tourism resources and provided tourists with a comprehensive travel experience. This paper also explores the benefits and drawbacks of managing film-related tourism in the all-for-one tourism model. By focusing on film-related tourism, this study provides a unique perspective on the all-for-one tourism model.

Suggested Citation

  • Xin Cui, 2023. "Developing and Managing Film-Related Tourism in the All-for-One Model at a Tourism Destination: The Case of Hengdian Town (China)," Tourism and Hospitality, MDPI, vol. 4(4), pages 1-17, October.
    • Handle: RePEc:gam:jtourh:v:4:y:2023:i:4:p:34-575:d:1270490
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    References listed on IDEAS

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    1. Hou Jiang & Yaping Yang & Yongqing Bai, 2018. "Evaluation of All-for-One Tourism in Mountain Areas Using Multi-Source Data," Sustainability, MDPI, vol. 10(11), pages 1-19, November.
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