Early Adoption of Innovative Analytical Approach and Its Impact on Organizational Analytics Maturity and Sustainability: A Longitudinal Study from a U.S. Pharmaceutical Company
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References listed on IDEAS
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Cited by:
- Steffen Nauhaus & Johannes Luger & Sebastian Raisch, 2021. "Strategic Decision Making in the Digital Age: Expert Sentiment and Corporate Capital Allocation," Journal of Management Studies, Wiley Blackwell, vol. 58(7), pages 1933-1961, November.
- John C. Yi & Christina D. Kang-Yi & Flavia Burton & H. David Chen, 2018. "Predictive Analytics Approach to Improve and Sustain College Students’ Non-Cognitive Skills and Their Educational Outcome," Sustainability, MDPI, vol. 10(11), pages 1-14, November.
- Guangying Xie & Shengyan Wu & Zhengjiang Song, 2022. "Focus on Innovation or Focus on Sales? The Influences of the Government of China’s Demand-Side Reform during COVID-19 and Their Sustainability Consequences in the Consumer Products Industry," Sustainability, MDPI, vol. 14(20), pages 1-21, October.
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Keywords
analytics maturity assessment; sustainability of analytics; promotional response modeling; pharmaceutical sales operations analytics; knowledge-based analytical approach;All these keywords.
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