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A Human-Needs-Based Dynamics to Simulate Technology Policy and Its Effects on Both Business Success and Human Happiness

Author

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  • Jong-Yeon Lim

    (College of Life Science & Biotechnology, Korea University, Seongbuk-gu, Seoul 02841, Korea)

  • Sun Hi Yoo

    (Seoul Branch Office, Korea Institute of Science and Technology Information, Seoul 02456, Korea)

  • DongKyu Won

    (Seoul Branch Office, Korea Institute of Science and Technology Information, Seoul 02456, Korea)

Abstract

This paper focuses on how human needs are reflected in the market and how several technological and political policies affect the market share of government-supported industries, as well as the satisfaction of human desires and consequent happiness. In this paper, we seek to understand the dynamics of consumer decision-making processes in relation to technology products in the market. In this study, we present a new marketing model based on human needs, wants, and demands, and focus on both holistic and social perspectives. We have shown that human-based policy dynamics and sustainable human happiness can be realized by stimulating national policies for consumer happiness in the human-needs-based sector, e.g., the healthcare industry.

Suggested Citation

  • Jong-Yeon Lim & Sun Hi Yoo & DongKyu Won, 2016. "A Human-Needs-Based Dynamics to Simulate Technology Policy and Its Effects on Both Business Success and Human Happiness," Sustainability, MDPI, vol. 8(12), pages 1-21, November.
    • Handle: RePEc:gam:jsusta:v:8:y:2016:i:12:p:1225-:d:83730
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    References listed on IDEAS

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    1. Keeney,Ralph L. & Raiffa,Howard, 1993. "Decisions with Multiple Objectives," Cambridge Books, Cambridge University Press, number 9780521438834, September.
    2. R. Veenhoven, 2008. "Healthy happiness: effects of happiness on physical health and the consequences for preventive health care," Journal of Happiness Studies, Springer, vol. 9(3), pages 449-469, September.
    3. Kirk Brown & Tim Kasser, 2005. "Are Psychological and Ecological Well-being Compatible? The Role of Values, Mindfulness, and Lifestyle," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 74(2), pages 349-368, November.
    4. World Bank, 2016. "World Development Indicators 2016," World Bank Publications - Books, The World Bank Group, number 23969.
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    Cited by:

    1. JinHyo Joseph Yun & Tan Yigitcanlar, 2017. "Open Innovation in Value Chain for Sustainability of Firms," Sustainability, MDPI, vol. 9(5), pages 1-8, May.
    2. Sun Hi Yoo & DongKyu Won, 2018. "Simulation of Weak Signals of Nanotechnology Innovation in Complex System," Sustainability, MDPI, vol. 10(2), pages 1-14, February.

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