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Are Enterprises Willing to Participate in Voluntary Environmental Regulation? A Theoretical Analysis and Empirical Test

Author

Listed:
  • Feng Pan

    (School of Public Administration and Humanities and Arts, Dalian Maritime University, Dalian 116026, China)

  • Yanni Xu

    (School of Public Administration and Humanities and Arts, Dalian Maritime University, Dalian 116026, China)

  • Lin Wang

    (School of Economics and Management (Tourism), Dalian University, Dalian 116622, China)

Abstract

Voluntary environmental regulation is characterized by its non-compulsory nature, which gives enterprises the right to make their own choices. The wide application and high prevalence of the ISO14001 standard in China make it a representative and typical standard that can effectively reflect the degree of voluntary participation of enterprises in environmental management. Therefore, this paper uses whether enterprises have obtained this certification as a proxy measure of whether they have participated in voluntary environmental regulation for model construction. Enterprises that choose to participate indicate that they have higher self-imposed limits on environmental protection and have invested significant resources in reducing pollution and emissions. In order to investigate the willingness of enterprises to participate, a four-party evolutionary game model of “central government–enterprises–investors–consumers” was developed for theoretical analysis, followed by an empirical test using a numerical simulation method, aiming at identifying the key factors influencing the voluntary participation of enterprises. The study found that the central government’s active implementation is a key factor in promoting the active participation of enterprises in voluntary environmental regulation; investors’ green investment and consumers’ concern also play an important role, but the influence of consumers’ concern is relatively small and has a partial substitution effect with investors’ green investment; increasing central government rewards and boosting the amount of green investment by investors will effectively increase the speed and motivation of enterprises to participate.

Suggested Citation

  • Feng Pan & Yanni Xu & Lin Wang, 2025. "Are Enterprises Willing to Participate in Voluntary Environmental Regulation? A Theoretical Analysis and Empirical Test," Sustainability, MDPI, vol. 17(4), pages 1-21, February.
  • Handle: RePEc:gam:jsusta:v:17:y:2025:i:4:p:1459-:d:1588279
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    References listed on IDEAS

    as
    1. Richard Fairchild, 2008. "The Manufacturing Sector’s Environmental Motives: A Game-theoretic Analysis," Journal of Business Ethics, Springer, vol. 79(3), pages 333-344, May.
    2. Fawad Ahmed & Naveed Ahmad Faraz & Zhengde Xiong & Ying Ma, 2024. "The multilevel interplay of responsible leadership with leader identification and autonomous motivation to cultivate voluntary green behavior," Asia Pacific Journal of Management, Springer, vol. 41(4), pages 1861-1889, December.
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