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Preliminary Research Results on Exploring the Business Ecosystem and the Value Sources of Metaverse

Author

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  • Elli Kontogianni

    (Department of Business Administration, University of Thessaly, Geopolis Campus, Larissa Ringroad, 41500 Larissa, Thessaly, Greece)

  • Leonidas Anthopoulos

    (Department of Business Administration, University of Thessaly, Geopolis Campus, Larissa Ringroad, 41500 Larissa, Thessaly, Greece)

Abstract

Metaverse has become an emerging trend for both academia and industry, and it seems to concern the next generation of the Internet. Although it is still in its grassroots, metaverse is estimated to bring disruption to people’s lives. One of the effects concerns the generation of new value opportunities that don’t exist in real life. These new types of value as well as their impact on people’s lives must be explored. In this respect, this paper utilizes literature evidence to define the value types of metaverse, which are circulated with experts from the focus group on metaverse of the International Telecommunications Union. Results uncover economic, public, and social values that metaverse generates, which can ensure its financial viability and the community’s social sustainability. The economic value sources come from both the industrial and the commercial sectors, while the public values concern citizen empowerment and government efficiency. The social values of metaverse concern employment growth, and the provision of immersive experiences in entertainment and education environments. Finally, this paper critically reviews their role for environmental, economic, and social sustainability. The literature review indicated that metaverse can on the one hand, enhance sustainability but on the other hand, it can cause environmental impact.

Suggested Citation

  • Elli Kontogianni & Leonidas Anthopoulos, 2024. "Preliminary Research Results on Exploring the Business Ecosystem and the Value Sources of Metaverse," Sustainability, MDPI, vol. 16(8), pages 1-19, April.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:8:p:3134-:d:1372737
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    References listed on IDEAS

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    1. Colin Talbot, 2011. "Paradoxes and prospects of ‘public value’," Public Money & Management, Taylor & Francis Journals, vol. 31(1), pages 27-34, January.
    2. Pietro De Giovanni, 2023. "Sustainability of the Metaverse: A Transition to Industry 5.0," Sustainability, MDPI, vol. 15(7), pages 1-29, March.
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