IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i6p2392-d1356385.html
   My bibliography  Save this article

Consumers’ Attitudes towards Differentiated Agricultural Products: The Case of Reduced-Salt Green Table Olives

Author

Listed:
  • Aikaterini Paltaki

    (Department of Agricultural Economics, School of Agriculture, Aristotle University of Thessaloniki, 52124 Thessaloniki, Greece)

  • Fani Th Mantzouridou

    (Laboratory of Food Chemistry and Technology, School of Chemistry, Aristotle University of Thessaloniki, 52124 Thessaloniki, Greece)

  • Efstratios Loizou

    (Department of Regional Development and Cross Border Studies, University of Western Macedonia, Koila Campus, 50100 Kozani, Greece)

  • Fotios Chatzitheodoridis

    (Department of Regional Development and Cross Border Studies, University of Western Macedonia, Koila Campus, 50100 Kozani, Greece)

  • Panagiota Alvanoudi

    (Laboratory of Food Chemistry and Technology, School of Chemistry, Aristotle University of Thessaloniki, 52124 Thessaloniki, Greece)

  • Stelios Choutas

    (CHOUTAS-MARDAS S.A., 63017 Chalkidiki, Greece)

  • Anastasios Michailidis

    (Department of Agricultural Economics, School of Agriculture, Aristotle University of Thessaloniki, 52124 Thessaloniki, Greece)

Abstract

Contemporary healthy food issues and food safety concerns induce consumers to become more interested in a healthier diet such as foods reduced in salt. This study explores consumers’ behaviour, attitude, and expectations for the development of a new reduced-salt table olive product from Chalkidiki, an area of Greek. In this context, the main aim of this paper is to investigate the knowledge and attitudes of consumers about health and nutrition, reduced salt consumption, and consumption of Chalkidiki reduced-salt green table olives. Summary statistics and multivariate analysis were performed to examine consumers’ perceptions. The results of the research highlight a remarkable consumer interest in products with reduced salt content. Furthermore, the majority are willing to purchase such foods which is a possible action that can be taken to reduce salt intake. These outcomes emphasise that producing a new reduced-salt table olive product is promising, as the interest of consumers, industries, and the research community has turned to innovative actions that add nutritional value and meet the consumers’ expectations.

Suggested Citation

  • Aikaterini Paltaki & Fani Th Mantzouridou & Efstratios Loizou & Fotios Chatzitheodoridis & Panagiota Alvanoudi & Stelios Choutas & Anastasios Michailidis, 2024. "Consumers’ Attitudes towards Differentiated Agricultural Products: The Case of Reduced-Salt Green Table Olives," Sustainability, MDPI, vol. 16(6), pages 1-16, March.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:6:p:2392-:d:1356385
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/6/2392/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/6/2392/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rui Li & Hsiu-Yu Lee & Yu-Ting Lin & Chih-Wei Liu & Prony F. Tsai, 2019. "Consumers’ Willingness to Pay for Organic Foods in China: Bibliometric Review for an Emerging Literature," IJERPH, MDPI, vol. 16(10), pages 1-14, May.
    2. Di Vita, Giuseppe & D'amico, Mario & Lombardi, Alessia & Pecorino, Biagio, 2016. "Evaluating trends of low sodium content in food: The willingness to pay for salt-reduced bread, a case study," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 17(2), June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Man-, ZuyiKeunZuyi Wang & Takagi, Chifumi & Kim, Man-Keun & Chung, Anh, 2022. "Uncover Drivers Influencing Consumers' WTP Using Machine Learning: Case of Organic Coffee in Taiwan," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322150, Agricultural and Applied Economics Association.
    2. Gioacchino Pappalardo & Giuseppe Di Vita & Giovanni La Via & Severino Romano & Antonella Vastola & Mario Cozzi & Mario D?Amico, 2019. "Exploring gender differences in the Italian traditional pizza consumption," Economia agro-alimentare, FrancoAngeli Editore, vol. 21(1), pages 11-28.
    3. Romana Emilia Cramarenco & Monica Ioana Burca-Voicu & Dan-Cristian Dabija, 2023. "Organic Food Consumption During the COVID-19 Pandemic. A Bibliometric Analysis and Systematic Review," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(S17), pages 1042-1042, November.
    4. Sigrid Kusch-Brandt, 2020. "Towards More Sustainable Food Systems—14 Lessons Learned," IJERPH, MDPI, vol. 17(11), pages 1-8, June.
    5. Giuseppe Di Vita & Simone Blanc & Teresina Mancuso & Stefano Massaglia & Giovanni La Via & Mario D’Amico, 2019. "Harmful Compounds and Willingness to Buy for Reduced-Additives Salami. An Outlook on Italian Consumers," IJERPH, MDPI, vol. 16(14), pages 1-9, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:6:p:2392-:d:1356385. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.