IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i6p2231-d1352688.html
   My bibliography  Save this article

The Role of Packaging in Sustainable Omnichannel Returns—The Perspective of Young Consumers in Poland

Author

Listed:
  • Łukasz Hadaś

    (Institute of Logistics, Faculty of Engineering Management, Poznan University of Technology, Jacka Rychlewskiego 2, 60-965 Poznań, Poland)

  • Roman Domański

    (Institute of Logistics, Faculty of Engineering Management, Poznan University of Technology, Jacka Rychlewskiego 2, 60-965 Poznań, Poland)

  • Hubert Wojciechowski

    (Institute of Logistics, Faculty of Engineering Management, Poznan University of Technology, Jacka Rychlewskiego 2, 60-965 Poznań, Poland)

  • Arkadiusz Majewski

    (Department of Computer Science and Statistics, Poznan University of Medical Sciences, Rokietnicka 7, 60-806 Poznań, Poland)

  • Jacek Lewandowicz

    (Institute of Logistics, Faculty of Engineering Management, Poznan University of Technology, Jacka Rychlewskiego 2, 60-965 Poznań, Poland)

Abstract

The e-commerce market is continuously expanding; thus, many businesses are implementing their own omnichannel strategies. Many stores offer very liberal return policies that exceed statutory obligations to boost their revenue. Consumers are becoming used to new return opportunities, which leads to an increased percentage of returned orders. As a result, the sustainability of the delivery process of purchases made through omnichannel is jeopardized. The aim of this work was to assess the attitude of young consumers towards packaging in omnichannel returns. This study involved 446 young consumers (aged 18–25) and focused on delivery and return processes with emphasis on the packaging. It was found that the most common method of delivery is through parcel lockers (49%), although consumers usually have the possibility to choose from at least three different delivery options (77%). The product is shipped in a box in two out of every three cases, while filling of the package is below 80% in half of them. Consumers also prefer to return their goods in parcel lockers (45%), but they often cross channels and use different return options (to the way it was delivered). Consumers want to return their products in the same packaging, but this is usually only possible when the package is delivered in a box. Young consumers are pragmatic with their deliveries and returns, but environmental aspects are also very important to them.

Suggested Citation

  • Łukasz Hadaś & Roman Domański & Hubert Wojciechowski & Arkadiusz Majewski & Jacek Lewandowicz, 2024. "The Role of Packaging in Sustainable Omnichannel Returns—The Perspective of Young Consumers in Poland," Sustainability, MDPI, vol. 16(6), pages 1-18, March.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:6:p:2231-:d:1352688
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/6/2231/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/6/2231/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Huailian Lin & Shuqiao Wu & Si Zhang & Wenting Liu, 2023. "Design of Reverse Network for Recyclable Packaging Boxes under Uncertainties," Sustainability, MDPI, vol. 15(15), pages 1-17, July.
    2. Sisi Wu & Xuan Gong & Yunfei Wang & Jian Cao, 2022. "Consumer Cognition and Management Perspective on Express Packaging Pollution," IJERPH, MDPI, vol. 19(8), pages 1-23, April.
    3. Peng Wang & Zhengliang Xu, 2020. "A Novel Consumer Purchase Behavior Recognition Method Using Ensemble Learning Algorithm," Mathematical Problems in Engineering, Hindawi, vol. 2020, pages 1-10, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xinyang Xu & Yang Yang, 2022. "Analysis of the Dilemma of Promoting Circular Logistics Packaging in China: A Stochastic Evolutionary Game-Based Approach," IJERPH, MDPI, vol. 19(12), pages 1-22, June.
    2. Guo, Yuchen & Yuan, Yu, 2022. "Assessing the energy resources policy agenda: Evidence from China's green express policy," Resources Policy, Elsevier, vol. 79(C).
    3. Xuan Xu & Yifan Huang & Bo Hu & Chentao Li & Kenan Gong, 2024. "Identifying Key Barriers to Green Transition Development in China’s Express Industry Based on the Fuzzy DEMATEL Method," Sustainability, MDPI, vol. 16(14), pages 1-29, July.
    4. Ying Zhan & Yue Sun & Junfei Xu, 2023. "A Study on the Recycling Classification Behavior of Express Packaging Based on UTAUT under “Dual Carbon” Targets," Sustainability, MDPI, vol. 15(15), pages 1-22, July.
    5. Jia Mao & Jinyuan Cheng & Xiangyu Li & Honggang Zhao & Ciyun Lin, 2023. "Optimal Design of Reverse Logistics Recycling Network for Express Packaging Considering Carbon Emissions," Mathematics, MDPI, vol. 11(4), pages 1-32, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:6:p:2231-:d:1352688. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.