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Research on the Mechanism of the Green Innovation of Enterprises Empowered by Digital Technology from the Perspective of Value Co-Creation

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Listed:
  • Qiushi Bo

    (School of Public Policy and Administration, Nanchang University, Nanchang 330031, China)

  • Hui Liu

    (School of Public Policy and Administration, Nanchang University, Nanchang 330031, China)

  • Junwei Zheng

    (School of Public Policy and Administration, Nanchang University, Nanchang 330031, China)

Abstract

To help enterprises utilize digital technologies to increase their green innovation awareness and behavior and further clarify the “black box” of this process, this study first develops a theoretical framework to explain the mechanism of the functional attributes of digital technology, stakeholder value co-creation, and enterprise green innovation. Data are subsequently gathered from 342 manufacturing enterprises, and the meditation and moderation hypotheses are empirically analyzed using hierarchical regression and the bootstrapping method. A robustness test is conducted via data grouping. The findings indicate that digital technology openness and affordance have a positive effect on green product innovation and process innovation through value co-creation between businesses and stakeholders. Additionally, digital technology self-growth positively moderates the indirect effect of digital technology affordance on the green innovation of enterprises through value co-creation.

Suggested Citation

  • Qiushi Bo & Hui Liu & Junwei Zheng, 2024. "Research on the Mechanism of the Green Innovation of Enterprises Empowered by Digital Technology from the Perspective of Value Co-Creation," Sustainability, MDPI, vol. 16(20), pages 1-20, October.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:20:p:9065-:d:1502252
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    References listed on IDEAS

    as
    1. Akter, Shahriar & Babu, Mujahid Mohiuddin & Hossain, Md Afnan & Hani, Umme, 2022. "Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare," Journal of Business Research, Elsevier, vol. 140(C), pages 95-106.
    2. Nambisan, Satish & Wright, Mike & Feldman, Maryann, 2019. "The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes," Research Policy, Elsevier, vol. 48(8), pages 1-1.
    3. Ching-Hsun Chang, 2011. "The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation," Journal of Business Ethics, Springer, vol. 104(3), pages 361-370, December.
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