IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i17p7460-d1466439.html
   My bibliography  Save this article

Conjoint Analysis Study to Examine Consumer’s Preferences for Hybrid Yogurt

Author

Listed:
  • Likhitha Marlapati

    (Department of Food Science, University of Massachusetts Amherst, Amherst, MA 01003, USA)

  • Amanda J. Kinchla

    (Department of Food Science, University of Massachusetts Amherst, Amherst, MA 01003, USA)

  • Alissa A. Nolden

    (Department of Food Science, University of Massachusetts Amherst, Amherst, MA 01003, USA)

Abstract

Plant-based alternatives have a lower environmental impact than animal-derived proteins, but many consumers hesitate to try them. An alternative strategy is partially substituting animal proteins with plant proteins, creating hybrid products with improved characteristics. This study investigates consumer perception of hybrid yogurt using choice-based conjoint analysis (CBC) with five attributes: protein source, protein content, flavor, price, and claims. Results showed protein source was the most significant factor (27.5%), followed by protein content (22.4%), flavor (20.3%), price (16.5%), and claims (13.3%). Dairy and hybrid yogurts had positive utility scores, while plant-based yogurt had a negative score, indicating a preference for dairy and hybrid options.

Suggested Citation

  • Likhitha Marlapati & Amanda J. Kinchla & Alissa A. Nolden, 2024. "Conjoint Analysis Study to Examine Consumer’s Preferences for Hybrid Yogurt," Sustainability, MDPI, vol. 16(17), pages 1-16, August.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:17:p:7460-:d:1466439
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/17/7460/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/17/7460/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Carlos Eduardo Lourenco & Nadine Marques Nunes-Galbes & Riccardo Borgheresi & Luciana Oranges Cezarino & Flavio Pinheiro Martins & Lara Bartocci Liboni, 2022. "Psychological Barriers to Sustainable Dietary Patterns: Findings from Meat Intake Behaviour," Sustainability, MDPI, vol. 14(4), pages 1-16, February.
    2. Kara R. Grant & R. Karina Gallardo & Jill J. McCluskey, 2021. "Consumer preferences for foods with clean labels and new food technologies," Agribusiness, John Wiley & Sons, Ltd., vol. 37(4), pages 764-781, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pei Zhou & Yizao Liu, 2024. "Promoting healthy diets through food reformulation: The demand for “better‐for‐you” beverage," Agribusiness, John Wiley & Sons, Ltd., vol. 40(3), pages 641-660, July.
    2. Darnell Holt & Peter Slade & Jill Hobbs, 2024. "Do consumers care about clean labels? Willingness to pay for simple ingredient lists and front‐of‐package labels on beef and plant‐based burgers," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 72(1), pages 5-21, March.
    3. David R. Just & Julie M. Goddard, 2023. "Behavioral framing and consumer acceptance of new food technologies: Factors influencing consumer demand for active packaging," Agribusiness, John Wiley & Sons, Ltd., vol. 39(1), pages 3-27, January.
    4. Waqas Mehmood & Sami Ullah & Shoaib Nasir & Mudasir Yasin & Abd ur Rehman & Muhammad Arqam Iqbal, 2023. "Consumer Awareness and Willingness to Pay for Dried Mangoes: Evidence from Punjab, Pakistan," Journal of Economic Impact, Science Impact Publishers, vol. 5(1), pages 100-105.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:17:p:7460-:d:1466439. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.