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Investigating the Relationship between Recycling/Reuse Knowledge and Recycling/Reuse Intention: The Moderating Role of Self-Efficacy

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  • Mijeong Noh

    (Department of Recreation, Sport Pedagogy, and Consumer Sciences, Ohio University, Athens, OH 45701, USA)

Abstract

This study examined whether an individual’s self-efficacy has a moderating role in the relationship between the different types of recycling/reuse knowledge they may have and their recycling/reuse intention, and the positive relationship between recycling/reuse intention and recycling/reuse behavior. A total of 725 undergraduate and graduate university students were recruited to complete an online survey via MTurk, with the survey covering topics such as recycling/reuse knowledge, intention, behavior, and self-efficacy. Five hypotheses were tested via structural equation modeling. The results showed that even with low self-efficacy, acquiring “effectiveness” recycling/reuse knowledge can enhance recycling/reuse intention and behavior. Conversely, the respondents with high self-efficacy were shown to have positive recycling/reuse intentions and behaviors due to their “social” recycling/reuse knowledge. In general, recycling/reuse intention and behavior were positively related. These significant findings imply that educators, environmental agencies, and brand managers must develop efficient education and/or advertising strategies to provide appropriate action-related recycling/reuse knowledge (including both effectiveness and social knowledge) to university students with either low or high self-efficacy in order to enhance recycling/reuse intention and, ultimately, behavior.

Suggested Citation

  • Mijeong Noh, 2024. "Investigating the Relationship between Recycling/Reuse Knowledge and Recycling/Reuse Intention: The Moderating Role of Self-Efficacy," Sustainability, MDPI, vol. 16(14), pages 1-12, July.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:14:p:6099-:d:1436944
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    References listed on IDEAS

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    1. Mijeong Noh, 2021. "Understanding the Effect of Information Sources on College Students’ Recycling/Reuse Behavior towards Clothing and Textile Products," Sustainability, MDPI, vol. 13(11), pages 1-14, June.
    2. Hyun Min Kong & Eunju Ko & Heeju Chae & Pekka Mattila, 2016. "Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types," Journal of Global Fashion Marketing, Taylor & Francis Journals, vol. 7(2), pages 103-119, April.
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