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Can Social Learning Promote Farmers’ Green Breeding Behavior? Regulatory Effect Based on Environmental Regulation

Author

Listed:
  • Menghan Wang

    (School of Economics and Management, Shenyang Agricultural University, Shenyang 110866, China)

  • Yingyu Zhu

    (College of Economics and Management, Zhejiang University of Water Resources and Electric, Hangzhou 310018, China)

  • Shuyao Liu

    (School of Economics and Management, Shenyang Agricultural University, Shenyang 110866, China)

  • Yan Zhang

    (School of Economics and Management, Shenyang Agricultural University, Shenyang 110866, China)

  • Xingmei Dai

    (Institute of Marxism, Shenyang Agricultural University, Shenyang 110866, China)

Abstract

Farmers’ green breeding behavior is significant to environmental protection and sustainable development. Based on the micro-survey data of 1248 beef cattle farmers in Inner Mongolia Autonomous Region and Jilin Province, the OLS model and regulatory effect tests are used to analyze the influence of social learning on farmers’ green breeding behavior and to verify the mechanism of environmental regulation. Key findings include the following: (1) Social learning has a significant positive impact on farmers’ green breeding behavior. (2) Social learning has a significant positive impact on farmers’ willingness to undertake green breeding, farmers’ specific behavior of green breeding, and farmers’ continuous green breeding, among which the effect on specific behavior of green breeding is the most positive. (3) Environmental regulation plays a moderating role in the relationship between social learning and farmers’ green breeding behavior, among which all sub-dimensions of environmental regulation (incentive-based environmental regulation, binding environmental regulation and guided environmental regulation) have positive reinforcing effects, especially the most significant reinforcement effect of binding environmental regulation. Based on the research conclusions, this study proposes policy suggestions such as strengthening the training of farmers, strengthening the learning and communication among farmers’ neighbors, increasing the frequency of farmers’ use of mass media, improving the environmental regulation policy system, and promoting the coordinated development of environmental, economic, and social benefits.

Suggested Citation

  • Menghan Wang & Yingyu Zhu & Shuyao Liu & Yan Zhang & Xingmei Dai, 2024. "Can Social Learning Promote Farmers’ Green Breeding Behavior? Regulatory Effect Based on Environmental Regulation," Sustainability, MDPI, vol. 16(13), pages 1-18, June.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:13:p:5519-:d:1424541
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    References listed on IDEAS

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    1. Schmitt, Michael T. & Aknin, Lara B. & Axsen, Jonn & Shwom, Rachael L., 2018. "Unpacking the Relationships Between Pro-environmental Behavior, Life Satisfaction, and Perceived Ecological Threat," Ecological Economics, Elsevier, vol. 143(C), pages 130-140.
    2. Khataza, Robertson R.B. & Doole, Graeme J. & Kragt, Marit E. & Hailu, Atakelty, 2018. "Information acquisition, learning and the adoption of conservation agriculture in Malawi: A discrete-time duration analysis," Technological Forecasting and Social Change, Elsevier, vol. 132(C), pages 299-307.
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