IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i12p5258-d1418913.html
   My bibliography  Save this article

Shared Mobility and India’s Generation Z: Environmental Consciousness, Risks, and Attitudes

Author

Listed:
  • Swathi Palanichamy

    (Department of Business and Management, Christ University, Bengaluru 560076, India)

  • Priyakrushna Mohanty

    (Department of Business and Management, Christ University, Bengaluru 560076, India)

  • James Kennell

    (School of Hospitality and Tourism Management, Faculty of Arts and Social Sciences, University of Surrey, Guildford GU2 7XH, UK)

Abstract

Shared mobility platforms have built scalable digital marketplaces that facilitate the allocation and sharing of transportation and promote sustainable urban travel. Generation Z’s attitude toward shared consumption is closely linked to their perceptions of the importance of sustainability. This study identifies Generation Z’s awareness of shared mobility platforms in India and the factors that influence their use. Data were collected from 318 respondents from Generation Z in India and analyzed using partial least squares structural equation modeling. Findings indicate that Generation Z’s intention to use shared mobility is influenced by environmental consciousness, social aspects, economic benefits, and perceived risks. Results also show that perceived risks have an indirect effect on intention, which is mediated by attitude. The novel conceptual model developed and tested in this research can be used to inform policies and business models for the adoption of shared mobility services for Generation Z, ultimately promoting more sustainable transportation systems and improved urban mobility.

Suggested Citation

  • Swathi Palanichamy & Priyakrushna Mohanty & James Kennell, 2024. "Shared Mobility and India’s Generation Z: Environmental Consciousness, Risks, and Attitudes," Sustainability, MDPI, vol. 16(12), pages 1-17, June.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:12:p:5258-:d:1418913
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/12/5258/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/12/5258/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Belezas, Fernando & Daniel, Ana Dias, 2023. "Innovation in the sharing economy: A systematic literature review and research framework," Technovation, Elsevier, vol. 122(C).
    2. Martin, Elliot & Shaheen, Susan Alison & Lidicker, Jeffrey, 2010. "Carsharing’S Impact On Household Vehicle Holdings: Results From A North American Shared-Use Vehicle Survey," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt0850h6r5, Institute of Transportation Studies, UC Berkeley.
    3. Deepika Upadhyay & Geetanjali Purswani & Pooja Jain, 2020. "Yulu: Moving Towards a Sustainable Future," South Asian Journal of Business and Management Cases, , vol. 9(3), pages 445-456, December.
    4. Martin, Elliot & Shaheen, Susan A & Lidicker, Jeffrey, 2010. "Carsharing's Impact on Household Vehicle Holdings: Resultsvfrom a North American Shared-Use Vehicle Survey," Institute of Transportation Studies, Research Reports, Working Papers, Proceedings qt3bn9n6pq, Institute of Transportation Studies, UC Berkeley.
    5. Mark Peterson & Travis Simkins, 2019. "Consumers' processing of mindful commercial car sharing," Business Strategy and the Environment, Wiley Blackwell, vol. 28(3), pages 457-465, March.
    6. Martin, Elliot & Shaheen, Susan Alison & Lidicker, Jeffrey, 2010. "Carsharing’S Impact On Household Vehicle Holdings: Results From A North American Shared-Use Vehicle Survey," Institute of Transportation Studies, Working Paper Series qt0850h6r5, Institute of Transportation Studies, UC Davis.
    7. Alejandro Tirachini, 2020. "Ride-hailing, travel behaviour and sustainable mobility: an international review," Transportation, Springer, vol. 47(4), pages 2011-2047, August.
    8. Dash, Ganesh & Paul, Justin, 2021. "CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting," Technological Forecasting and Social Change, Elsevier, vol. 173(C).
    9. Carlos J. Rodríguez-Rad & María-Ángeles Revilla-Camacho & María-Elena Sánchez-del-Río-Vázquez, 2023. "Exploring the Intention to Adopt Sustainable Mobility Modes of Transport among Young University Students," IJERPH, MDPI, vol. 20(4), pages 1-16, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kumar, Akshay & Gupta, Akshay & Parida, Manoranjan & Chauhan, Vivek, 2022. "Service quality assessment of ride-sourcing services: A distinction between ride-hailing and ride-sharing services," Transport Policy, Elsevier, vol. 127(C), pages 61-79.
    2. Lovejoy, Kristin, 2012. "Mobility Fulfillment Among Low-car Households: Implications for Reducing Auto Dependence in the United States," Institute of Transportation Studies, Working Paper Series qt4v44b5qn, Institute of Transportation Studies, UC Davis.
    3. Boyacı, Burak & Zografos, Konstantinos G., 2019. "Investigating the effect of temporal and spatial flexibility on the performance of one-way electric carsharing systems," Transportation Research Part B: Methodological, Elsevier, vol. 129(C), pages 244-272.
    4. Yue Guo & Fu Xin & Xiaotong Li, 2020. "The market impacts of sharing economy entrants: evidence from USA and China," Electronic Commerce Research, Springer, vol. 20(3), pages 629-649, September.
    5. Golalikhani, Masoud & Oliveira, Beatriz Brito & Carravilla, Maria Antónia & Oliveira, José Fernando & Antunes, António Pais, 2021. "Carsharing: A review of academic literature and business practices toward an integrated decision-support framework," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 149(C).
    6. Xin-Wei Li & Hong-Zhi Miao, 2023. "How to Incorporate Autonomous Vehicles into the Carbon Neutrality Framework of China: Legal and Policy Perspectives," Sustainability, MDPI, vol. 15(7), pages 1-24, March.
    7. Susan Shaheen & Nelson Chan & Helen Micheaux, 2015. "One-way carsharing’s evolution and operator perspectives from the Americas," Transportation, Springer, vol. 42(3), pages 519-536, May.
    8. Matthew Clark & Kate Gifford & Jillian Anable & Scott Le Vine, 2015. "Business-to-business carsharing: evidence from Britain of factors associated with employer-based carsharing membership and its impacts," Transportation, Springer, vol. 42(3), pages 471-495, May.
    9. Diana, Marco & Chicco, Andrea, 2022. "The spatial reconfiguration of parking demand due to car sharing diffusion: a simulated scenario for the cities of Milan and Turin (Italy)," Journal of Transport Geography, Elsevier, vol. 98(C).
    10. Irfan Ullah & Kai Liu & Tran Vanduy, 2019. "Examining Travelers’ Acceptance towards Car Sharing Systems—Peshawar City, Pakistan," Sustainability, MDPI, vol. 11(3), pages 1-16, February.
    11. Wu, Guoqiang & Hong, Jinhyun & Thakuriah, Piyushimita, 2019. "Assessing the relationships between young adults’ travel and use of the internet over time," Transportation Research Part A: Policy and Practice, Elsevier, vol. 125(C), pages 8-19.
    12. Yuan, Ruizhi & Luo, Jun & Liu, Martin J. & Yu, Jiang, 2022. "Understanding organizational resilience in a platform-based sharing business: The role of absorptive capacity," Journal of Business Research, Elsevier, vol. 141(C), pages 85-99.
    13. Susanna Ulinski, 2015. "Corporate Social Innovation as a Driver of Performance and Welfare. WWWforEurope Policy Paper No. 25," WIFO Studies, WIFO, number 58500, August.
    14. Kent, Jennifer & Dowling, Robyn & Maalsen, Sophia, 2017. "Catalysts for transport transitions: Bridging the gap between disruptions and change," Journal of Transport Geography, Elsevier, vol. 60(C), pages 200-207.
    15. Xiaowei Chen & Hongyu Zheng & Ze Wang & Xiqun Chen, 2021. "Exploring impacts of on-demand ridesplitting on mobility via real-world ridesourcing data and questionnaires," Transportation, Springer, vol. 48(4), pages 1541-1561, August.
    16. Martin Obradovits, 2013. "Excessive supplier pricing and high-quality foreclosure," Vienna Economics Papers vie1303, University of Vienna, Department of Economics.
    17. Chen, Yuche & Gonder, Jeffrey & Young, Stanley & Wood, Eric, 2019. "Quantifying autonomous vehicles national fuel consumption impacts: A data-rich approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 122(C), pages 134-145.
    18. Geoffrey Udoka Nnadiri & Anthony S. F. Chiu & Jose Bienvenido Manuel Biona & Neil Stephen Lopez, 2021. "Comparison of Driving Forces to Increasing Traffic Flow and Transport Emissions in Philippine Regions: A Spatial Decomposition Study," Sustainability, MDPI, vol. 13(11), pages 1-17, June.
    19. Junhee Kang & Keeyeon Hwang & Sungjin Park, 2016. "Finding Factors that Influence Carsharing Usage: Case Study in Seoul," Sustainability, MDPI, vol. 8(8), pages 1-12, July.
    20. Pike, Susan & Krantz, Kelila, 2018. "Sustainable Transportation Implications of On-Demand Ride Services," Institute of Transportation Studies, Working Paper Series qt6599q98n, Institute of Transportation Studies, UC Davis.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:12:p:5258-:d:1418913. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.