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Green Core Competencies, Green Process Innovation, and Firm Performance: The Moderating Role of Sustainability Consciousness, a Mixed Method Study on Golf Hotels

Author

Listed:
  • Derya Ozilhan Ozbey

    (Department of Tourism Management, Serik Faculty of Business, Akdeniz University, Antalya 07500, Türkiye)

  • Gul Coskun Degirmen

    (Department of Tourism Management, Serik Faculty of Business, Akdeniz University, Antalya 07500, Türkiye)

  • Osman Nurullah Berk

    (Department of Business Management, Beyşehir Ali Akkanat Faculty of Management, Selcuk University, Konya 42250, Türkiye)

  • Emine Sardagi

    (Department of Public Relations and Advertising, Faculty of Communication, Uşak University, Uşak 64000, Türkiye)

  • Emel Celep

    (Department of Business Management, Faculty of Economics and Administrative Sciences, Selcuk University, Konya 42250, Türkiye)

  • Durmus Koc

    (Department of Computer Technologies, Uluborlu Vocational School of Selehattin Karasoy, Isparta University of Applied Sciences, Isparta 32650, Türkiye)

  • Ebru Gozen

    (Department of Recreation Management, Manavgat Faculty of Tourism, Akdeniz University, Antalya 07600, Türkiye)

Abstract

Sustainability of biological, social, and economic systems is crucial for protecting our common future and preserving the balance between nature and humans. Environmental concerns should be adopted by all units of society and sustainability awareness should be adapted to all processes through optimum technologies both in daily life and in business management. The basic objective of this article is to determine the effects of green core competencies, green process innovation, and firm performance variables on each other and to examine the moderating role of sustainability consciousness on these effects. A survey and semi-structured interview forms were preferred as data collection methods. In the analysis of the survey data, AMOS was adopted to test the hypothetical model and the Hayes Process macro was employed to determine the moderating effect. The data of interview forms were analyzed with the bag of words model. The research results show that green core competencies positively affect green process innovation and green process innovation positively affects firm performance. In addition, the moderating effect of the attitudinal and behavioral dimensions of sustainability awareness on the impact of green process innovation on firm performance is supported, while the moderating effect of the sustainability knowingness dimension is not supported.

Suggested Citation

  • Derya Ozilhan Ozbey & Gul Coskun Degirmen & Osman Nurullah Berk & Emine Sardagi & Emel Celep & Durmus Koc & Ebru Gozen, 2024. "Green Core Competencies, Green Process Innovation, and Firm Performance: The Moderating Role of Sustainability Consciousness, a Mixed Method Study on Golf Hotels," Sustainability, MDPI, vol. 16(10), pages 1-27, May.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:10:p:4181-:d:1395857
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    References listed on IDEAS

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