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Developing 360° Virtual Tours for Promoting Tourism in Natural Parks in Chile

Author

Listed:
  • Yazmina Stappung

    (MGT, Campus Talca, Universidad de Talca, Talca 34660000, Chile)

  • Camila Aliaga

    (Department of Interactive Visualization and Virtual Reality, Faculty of Engineering, Campus Talca, Universidad de Talca, Talca 34660000, Chile)

  • Jorge Cartes

    (School of Design, Campus Talca, Universidad de Talca, Talca 34660000, Chile)

  • Liza Jego

    (Department of Interactive Visualization and Virtual Reality, Faculty of Engineering, Campus Talca, Universidad de Talca, Talca 34660000, Chile)

  • José Antonio Reyes-Suárez

    (Department of Bioinformatics, Faculty of Engineering, Campus Talca, Universidad de Talca, Talca 34660000, Chile)

  • Nicolas A. Barriga

    (Department of Interactive Visualization and Virtual Reality, Faculty of Engineering, Campus Talca, Universidad de Talca, Talca 34660000, Chile)

  • Felipe Besoain

    (Department of Interactive Visualization and Virtual Reality, Faculty of Engineering, Campus Talca, Universidad de Talca, Talca 34660000, Chile)

Abstract

In recent years, the tourism industry has undergone substantial transformations, integrating new technology to lead to a new era termed Tourism 4.0. These innovations enhance the customer’s travel experience. An emerging trend in travel technology is the application of virtual and augmented reality, facilitating virtual tours that allow tourists to explore destinations without physically being there. We present the experience of developing 360 ∘ virtual tours for reserves and natural parks across the four provinces of the Maule Region in Chile including information, 360 ∘ images and videos, as well as several other interactions. A descriptive and correlational analysis was carried out with a total of 147 participants that evaluated the virtual tour, showing a positive correlation between the perceived attractiveness of the 360 ∘ experience and behavioral intention. Participants had an overall positive perception of the virtual experience; they found it involving and attractive, felt immersed in the environment, and were able to make decisions and interact with static and dynamic objects. The contributions of the present work are as follows: the process and what has been learned and can be recommended based on the experience for developing 360 ∘ virtual tours, combining dynamic and stationary elements in 360 ∘ in a virtual experience, and the results of an exploratory study that present the interaction with and user perceptions of the virtual environment.

Suggested Citation

  • Yazmina Stappung & Camila Aliaga & Jorge Cartes & Liza Jego & José Antonio Reyes-Suárez & Nicolas A. Barriga & Felipe Besoain, 2023. "Developing 360° Virtual Tours for Promoting Tourism in Natural Parks in Chile," Sustainability, MDPI, vol. 15(22), pages 1-15, November.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:22:p:16043-:d:1282141
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    References listed on IDEAS

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    1. Thi Bich Thuy Nguyen & Thi Bich Ngoc Le & Ngoc Tuan Chau, 2023. "How VR Technological Features Prompt Tourists’ Visiting Intention: An Integrated Approach," Sustainability, MDPI, vol. 15(6), pages 1-20, March.
    2. Shuxian Li & Shan Jiang, 2023. "The Technology Acceptance on AR Memorable Tourism Experience—The Empirical Evidence from China," Sustainability, MDPI, vol. 15(18), pages 1-19, September.
    3. Sharma, Piyush & Leung, T.Y. & Kingshott, Russel P.J. & Davcik, Nebojsa S. & Cardinali, Silvio, 2020. "Managing uncertainty during a global pandemic: An international business perspective," Journal of Business Research, Elsevier, vol. 116(C), pages 188-192.
    4. Ryan Yung & Catheryn Khoo-Lattimore, 2019. "New realities: a systematic literature review on virtual reality and augmented reality in tourism research," Current Issues in Tourism, Taylor & Francis Journals, vol. 22(17), pages 2056-2081, October.
    5. Kang, Hyo Jeong & Shin, Jung-hye & Ponto, Kevin, 2020. "How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness," Journal of Interactive Marketing, Elsevier, vol. 49(C), pages 70-85.
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