IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i21p15482-d1271621.html
   My bibliography  Save this article

Collaborative Consumption in an Emerging Market: What Motivates Consumers to Adopt It under Economic and Political Uncertainty?

Author

Listed:
  • Gonzalo Llanos

    (Faculty of Economics and Business, Universidad Finis Terrae, Santiago 7501015, Chile)

  • Nataly Guiñez-Cabrera

    (Department of Business Management, Faculty of Business Sciences, Universidad del Bío-Bío, Chillán 3810189, Chile)

  • Katherine Mansilla-Obando

    (Faculty of Economics and Business, Universidad Finis Terrae, Santiago 7501015, Chile)

  • Esteban Gómez-Sotta

    (Faculty of Economics and Business, Universidad Finis Terrae, Santiago 7501015, Chile
    Faculty of Education and Social Sciences, Universität Vechta, 49377 Vechta, Germany)

  • Paulo Buchuk

    (Faculty of Economics and Business, Universidad Finis Terrae, Santiago 7501015, Chile)

  • Matías Altamirano

    (Faculty of Economics and Business, Universidad Finis Terrae, Santiago 7501015, Chile)

  • Marcelo Alviz

    (Faculty of Economics and Business, Universidad Finis Terrae, Santiago 7501015, Chile)

Abstract

This study presents a consumption model tailored for emerging markets beyond BRICS, which considers the advantages of a sharing economy service and its impact on user behavioral intention. Moreover, it integrates moderating variables to enhance the understanding of consumer behavior toward adopting collaborative consumption services, making two significant contributions to the existing literature. By drawing data from 270 customers from Chile and utilizing variance-based structural equation modeling along with partial least squares techniques that use SmartPLS, the research findings highlight that convenience and enjoyment play the most pivotal roles in influencing consumer behavioral intention. Additionally, the study reveals that gender significantly moderates the relationship between convenience and purchase intention. Overall, this research sheds light on the potential of sharing economy services in emerging markets, providing valuable insights into consumer preferences and behavior, which can prove beneficial for businesses and policymakers alike.

Suggested Citation

  • Gonzalo Llanos & Nataly Guiñez-Cabrera & Katherine Mansilla-Obando & Esteban Gómez-Sotta & Paulo Buchuk & Matías Altamirano & Marcelo Alviz, 2023. "Collaborative Consumption in an Emerging Market: What Motivates Consumers to Adopt It under Economic and Political Uncertainty?," Sustainability, MDPI, vol. 15(21), pages 1-21, October.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:21:p:15482-:d:1271621
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/21/15482/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/21/15482/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jörg Henseler, 2018. "Partial least squares path modeling: Quo vadis?," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(1), pages 1-8, January.
    2. Silva, Francisca & Majluf, Nicolás, 2008. "Does family ownership shape performance outcomes?," Journal of Business Research, Elsevier, vol. 61(6), pages 609-614, June.
    3. Florian Schuberth & Jörg Henseler & Theo K. Dijkstra, 2018. "Partial least squares path modeling using ordinal categorical indicators," Quality & Quantity: International Journal of Methodology, Springer, vol. 52(1), pages 9-35, January.
    4. Shmueli, Galit & Ray, Soumya & Velasquez Estrada, Juan Manuel & Chatla, Suneel Babu, 2016. "The elephant in the room: Predictive performance of PLS models," Journal of Business Research, Elsevier, vol. 69(10), pages 4552-4564.
    5. Luri Minami, Adriana & Ramos, Carla & Bruscato Bortoluzzo, Adriana, 2021. "Sharing economy versus collaborative consumption: What drives consumers in the new forms of exchange?," Journal of Business Research, Elsevier, vol. 128(C), pages 124-137.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Roberto Pico-Saltos & David Sabando-Vera & Marcela Yonfa-Medranda & Javier Garzás & Andrés Redchuk, 2022. "Hierarchical Component Model (HCM) of Career Success and the Moderating Effect of Gender, from the Perspective of University Alumni: Multigroup Analysis and Empirical Evidence from Quevedo, Ecuador," Sustainability, MDPI, vol. 15(1), pages 1-25, December.
    2. Alfonso Aranda-Usón & Pilar Portillo-Tarragona & Luz María Marín-Vinuesa & Sabina Scarpellini, 2019. "Financial Resources for the Circular Economy: A Perspective from Businesses," Sustainability, MDPI, vol. 11(3), pages 1-23, February.
    3. Eva Mª Buitrago & Mª Ángeles Caraballo & José L. Roldán, 2019. "Do Tolerant Societies Demand Better Institutions?," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 143(3), pages 1161-1184, June.
    4. Luis Ignacio Álvarez-González & María Jesús Barroso-Méndez & Clementina Galera-Casquet & Víctor Valero-Amaro, 2023. "The impact of technologies on society through NPO-social enterprise value co-creation," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-15, December.
    5. Pejman Ebrahimi & Datis Khajeheian & Maria Fekete-Farkas, 2021. "A SEM-NCA Approach towards Social Networks Marketing: Evaluating Consumers’ Sustainable Purchase Behavior with the Moderating Role of Eco-Friendly Attitude," IJERPH, MDPI, vol. 18(24), pages 1-21, December.
    6. Vaithilingam, Santha & Ong, Chu Sun & Moisescu, Ovidiu I. & Nair, Mahendhiran S., 2024. "Robustness checks in PLS-SEM: A review of recent practices and recommendations for future applications in business research," Journal of Business Research, Elsevier, vol. 173(C).
    7. Cegarra-Navarro, Juan Gabriel & Ruiz, Francisco Javier Alfonso & Martínez-Caro, Eva & Garcia-Perez, Alexeis, 2021. "Turning heterogeneity into improved research outputs in international R&D teams," Journal of Business Research, Elsevier, vol. 128(C), pages 770-778.
    8. Mensah Marfo & Abiel Ashitey ARMAH & Eleazer Fianko Ofei & Isaac Sewornu Coffie & Linda Adadevoh & Sanjeet Kumar Pattnaik & Carl Asante Reindoph & Edward Annan, 2024. "Competitive advantage and sustainability in Ghanaian microfinance institutions: the mediating role of strategic capabilities," Future Business Journal, Springer, vol. 10(1), pages 1-18, December.
    9. Algarni, Mohammad A. & Ali, Murad & Leal-Rodríguez, Antonio L. & Albort-Morant, Gema, 2023. "The differential effects of potential and realized absorptive capacity on imitation and innovation strategies, and its impact on sustained competitive advantage," Journal of Business Research, Elsevier, vol. 158(C).
    10. Dolores Gallardo-Vázquez, 2023. "Attributes influencing responsible tourism consumer choices: Sustainable local food and drink, health-related services, and entertainment," Oeconomia Copernicana, Institute of Economic Research, vol. 14(2), pages 645-686, June.
    11. Buvár Ágnes & Gáti Mirkó, 2023. "Digital marketing adoption of microenterprises in a technology acceptance approach," Management & Marketing, Sciendo, vol. 18(2), pages 127-144, June.
    12. Minerva Martínez Avila & Juan José García-Machado & Eréndira Fierro Moreno, 2021. "A Multiple Full Mediating Effect in a PLS Hierarchical Component Model: Application to the Collaborative Public Management," Mathematics, MDPI, vol. 9(16), pages 1-19, August.
    13. Garcia-Perez, Alexeis & Cegarra-Navarro, Juan Gabriel & Sallos, Mark Paul & Martinez-Caro, Eva & Chinnaswamy, Anitha, 2023. "Resilience in healthcare systems: Cyber security and digital transformation," Technovation, Elsevier, vol. 121(C).
    14. María Luisa Pajuelo Moreno & Teresa Duarte-Atoche, 2019. "Relationship between Sustainable Disclosure and Performance—An Extension of Ullmann’s Model," Sustainability, MDPI, vol. 11(16), pages 1-33, August.
    15. Majid Ghasemy & Isabel Maria Rosa-Díaz & James Eric Gaskin, 2021. "The Roles of Supervisory Support and Involvement in Influencing Scientists’ Job Satisfaction to Ensure the Achievement of SDGs in Academic Organizations," SAGE Open, , vol. 11(3), pages 21582440211, July.
    16. Gema Albort-Morant & Jörg Henseler & Gabriel Cepeda-Carrión & Antonio L. Leal-Rodríguez, 2018. "Potential and Realized Absorptive Capacity as Complementary Drivers of Green Product and Process Innovation Performance," Sustainability, MDPI, vol. 10(2), pages 1-20, February.
    17. Judit Creixans-Tenas & Dolores Gallardo-Vázquez & Núria Arimany-Serrat, 2020. "Social Responsibility, Communication and Financial Data of Hospitals: A Structural Modelling Approach in a Sustainability Scope," Sustainability, MDPI, vol. 12(12), pages 1-20, June.
    18. Marko Sarstedt & Christian M Ringle & Jun-Hwa Cheah & Hiram Ting & Ovidiu I Moisescu & Lacramioara Radomir, 2020. "Structural model robustness checks in PLS-SEM," Tourism Economics, , vol. 26(4), pages 531-554, June.
    19. Pedro Cuesta-Valiño & Pablo Gutiérrez Rodríguez & Estela Núñez-Barriopedro, 2020. "Perception of Advertisements for Healthy Food on Social Media: Effect of Attitude on Consumers’ Response," IJERPH, MDPI, vol. 17(18), pages 1-20, September.
    20. Francisca García-Lopera & José Manuel Santos-Jaén & Mercedes Palacios-Manzano & Daniel Ruiz-Palomo, 2022. "Exploring the effect of professionalization, risk-taking and technological innovation on business performance," PLOS ONE, Public Library of Science, vol. 17(2), pages 1-19, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:21:p:15482-:d:1271621. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.