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E-Tourism for Sustainable Development through Alternative Tourism Activities

Author

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  • Christiana Koliouska

    (Laboratory of Forest Informatics, Faculty of Forestry and Natural Environment, Aristotle University of Thessaloniki, P.O. Box 247, 54124 Thessaloniki, Greece)

  • Zacharoula Andreopoulou

    (Laboratory of Forest Informatics, Faculty of Forestry and Natural Environment, Aristotle University of Thessaloniki, P.O. Box 247, 54124 Thessaloniki, Greece)

Abstract

E-tourism refers to the broader integration of Information and Communication Technologies (ICTs) in the tourism sector and infrastructure. In this context, tourists can choose the travel destination, use price comparison sites and buy online tickets at low prices, while tourism entrepreneurs enhance their marketing strategies in response to the increasing demands of modern tourism Over the last few decades, alternative tourism has gained considerable interest among tourists and enterprises in the tourism industry. At the same time, it acts as an enabler and a facilitator of sustainable development. This paper presents an overview of the current situation of content characteristics of the websites of enterprises involved with alternative tourism services in Greece. The websites are evaluated according to 30 characteristics through multicriteria method. Furthermore, the final ranking of websites is presented to identify the most successful strategies, as well as the website that need improvements. According to the results, an e-tourism website model is suggested for the entrepreneurs to exploit the opportunities that arise in the digitalization transformation of the tourism industry.

Suggested Citation

  • Christiana Koliouska & Zacharoula Andreopoulou, 2023. "E-Tourism for Sustainable Development through Alternative Tourism Activities," Sustainability, MDPI, vol. 15(11), pages 1-13, May.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:11:p:8485-:d:1153928
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    References listed on IDEAS

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    1. Haseeb Ur Rehman Khan & Chen Kim Lim & Minhaz Farid Ahmed & Kian Lam Tan & Mazlin Bin Mokhtar, 2021. "Systematic Review of Contextual Suggestion and Recommendation Systems for Sustainable e-Tourism," Sustainability, MDPI, vol. 13(15), pages 1-27, July.
    2. Zacharoula Andreopoulou & Christiana Koliouska, 2018. "Benchmarking Internet Promotion of Renewable Energy Enterprises: Is Sustainability Present?," Sustainability, MDPI, vol. 10(11), pages 1-12, November.
    3. Xiaofei Li & Zhao Wang & Yinnan Liu & Haifeng Wang & Liusheng Pei & An Wu & Shuang Sun & Yongjun Lian & Honglu Zhu, 2023. "A Novel Operating State Evaluation Method for Photovoltaic Strings Based on TOPSIS and Its Application," Sustainability, MDPI, vol. 15(9), pages 1-16, April.
    4. M. R. Dileep & Francesca Pagliara, 2023. "Accessibility of Destinations," Advances in Spatial Science, in: Transportation Systems for Tourism, chapter 0, pages 65-83, Springer.
    5. Christiana Koliouska & Zacharoula Andreopoulou, 2020. "A Multicriteria Approach for Assessing the Impact of ICT on EU Sustainable Regional Policy," Sustainability, MDPI, vol. 12(12), pages 1-13, June.
    6. Uglješa Stankov & Viachaslau Filimonau, 2019. "Reviving calm technology in the e-tourism context," The Service Industries Journal, Taylor & Francis Journals, vol. 39(5-6), pages 343-360, April.
    7. M. R. Dileep & Francesca Pagliara, 2023. "Transportation Systems for Tourism," Advances in Spatial Science, Springer, number 978-3-031-22127-9, december.
    8. Şengül, Ümran & Eren, Miraç & Eslamian Shiraz, Seyedhadi & Gezder, Volkan & Şengül, Ahmet Bilal, 2015. "Fuzzy TOPSIS method for ranking renewable energy supply systems in Turkey," Renewable Energy, Elsevier, vol. 75(C), pages 617-625.
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    Cited by:

    1. Mark A. Williams & Xinyuan Wang & Melinda T. McHenry & Angus M. Robinson, 2024. "Australian Geotourism Discovery Platform: A Sustainable and User-Friendly Platform for Accessible Exploration of Geosites, Geotrails, Cultural, and Mining Heritage Sites," Sustainability, MDPI, vol. 16(13), pages 1-19, June.

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