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Research on the Connotation and Dimension of Consumers’ Quantified-Self Consciousness

Author

Listed:
  • Hong Jin

    (School of Business, Jiangxi Normal University, Nanchang 330022, China)

  • Ying Peng

    (School of Business, Jiangxi Normal University, Nanchang 330022, China)

  • Jian Chen

    (School of Business, Jiangxi Normal University, Nanchang 330022, China)

  • Seong Taek Park

    (Strategy Planning Headquaters, Cheonan Institute of Science & Technology Platform, Cheonan 31035, Korea)

Abstract

Quantified-self practice has penetrated into people’s daily life. Academic circles have begun to study it, but at present, scholars have not raised quantified-self practice to the level of consciousness. In order to explore the structural connotation of quantified-self consciousness and then provide management reference for enterprises offering quantified-self services, this study conducted in-depth interviews with self-trackers with the method of grounded theory. The conceptual model of quantified-self consciousness is formed through step-by-step coding, and the theoretical saturation is tested by reserving original sentences and crawling relevant online comments. The model shows that quantified-self consciousness can be divided into three dimensions: individual thinking, social projection, and data sensitivity.

Suggested Citation

  • Hong Jin & Ying Peng & Jian Chen & Seong Taek Park, 2022. "Research on the Connotation and Dimension of Consumers’ Quantified-Self Consciousness," Sustainability, MDPI, vol. 14(3), pages 1-15, January.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:3:p:1504-:d:736229
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    Citations

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    Cited by:

    1. Enric Senabre Hidalgo & Mad P. Ball & Morgane Opoix & Bastian Greshake Tzovaras, 2022. "Shared motivations, goals and values in the practice of personal science: a community perspective on self-tracking for empirical knowledge," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-12, December.
    2. Lane Peterson Fronczek & Martin Mende & Maura L. Scott, 2022. "From self‐quantification to self‐objectification? Framework and research agenda on consequences for well‐being," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(3), pages 1356-1374, September.

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