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Sustainable and Safe Consumer Experience NFTs and Raffles in the Cosmetics Market after COVID-19

Author

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  • Jinkyung Lee

    (Division of Beauty Arts Care, Department of Beauty Arts Care, Graduate School, Dongguk University, Seoul 04620, Republic of Korea
    Department of Beauty and Health, Namseoul University, Cheonan 31020, Republic of Korea)

  • Ki Han Kwon

    (College of General Education, Kookmin University, Seoul 02707, Republic of Korea)

Abstract

Due to the endless epidemic, the world has moved to the metaverse world. To keep pace with the changes in the cosmetic market, research on customer experience using non-fungible tokens (NFTs) was conducted. This review study is an empirical analysis that focuses on introducing the safety of the metaverse world into cosmetics in the absence of customer experience in the cosmetic market due to the rapid transition to a non-face-to-face society in the COVID-19 pandemic. This review of consumer experience is a critical literature review. In this study, a technical review approach was used. Using the PRISMA flow chart, a total of 453 references were selected using representative journal search sites such as PubMed, Google Scholar, Scopus, RISS, and ResearchGate. Accordingly, a total of 28 papers were selected in the final stage from 2013 to 2022. This literature review focuses on the NFT cosmetics market, which expands the consumer experience into a fun experience by focusing on the sustainable safety of new consumer changes in the metaverse beauty market. This is an empirical analysis focused on the cosmetic consumer experience for the new launch of cosmetic brands using NFTs in the future beauty and cosmetology market. This narrative review article focuses on sustainable and safe experiences for beauty and cosmetics consumer experiences in the post-COVID-19 metaverse, NFTs in the metaverse, FUN for the MZ generation, and new consumer experiences. NFTs, which are a leading novel cultural and social phenomenon and utilize fun raffles in the sustainable and safe metaverse of the MZ generation that embodies the digital world, are a new era in the beauty market. Accordingly, by confirming the change, they are expected to be used as an important marketing material and strategy in the global metaverse cosmetological market for sustainable and safe spaces and consumer experiences.

Suggested Citation

  • Jinkyung Lee & Ki Han Kwon, 2022. "Sustainable and Safe Consumer Experience NFTs and Raffles in the Cosmetics Market after COVID-19," Sustainability, MDPI, vol. 14(23), pages 1-9, November.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:23:p:15718-:d:984382
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    References listed on IDEAS

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    1. JiHyo Moon & Yunseon Choe & HakJun Song, 2021. "Determinants of Consumers’ Online/Offline Shopping Behaviours during the COVID-19 Pandemic," IJERPH, MDPI, vol. 18(4), pages 1-15, February.
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    Cited by:

    1. Jinkyung Lee & Ki Han Kwon, 2023. "Sustainable Countermeasures for Skin Health Improvement for Green Consumers: The Utilization of Hsian-Tsao during Global Warming," Sustainability, MDPI, vol. 15(19), pages 1-18, October.
    2. Liu, Chih-Hsing & Dong, Tse-Ping & Vu, Ho Tran, 2023. "Transformed virtual concepts into reality: Linkage the viewpoint of entrepreneurial passion, technology adoption propensity and advantage to usage intention," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).

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