IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i17p10705-d899989.html
   My bibliography  Save this article

IT Strategy in the Hotel Industry in the Digital Era

Author

Listed:
  • Martin Wynn

    (School of Computing and Engineering, University of Gloucestershire, Cheltenham GL50 2RH, UK)

  • Peter Jones

    (The Business School, University of Gloucestershire, Gloucester GL2 9HW, UK)

Abstract

The hotel industry has historically suffered from a misalignment of IT and business strategies, and yet has embraced digital technologies in many aspects of its operations in recent years. This article explores and assesses the options and dilemmas facing the hotel industry in selecting and implementing information systems and digital technologies as part of an evolving IT strategy. The methodology centres on a narrative synthesis of pertinent academic literature and industry source material available on the internet. Earl’s model of IT strategy development is also used as a frame of reference to assess the options facing the industry in the digital era. The article finds that some of the digital technologies have been widely deployed in the hotel sector, and an increasing number of software packages are also now available, some of which provide the requisite functionality to allow a one-stop purchase ensuring systems integration. Other packages rely more on the use of third-party software products to provide integration of different packages and digital technology applications. Findings suggest that three perspectives need to be pursued together in a balanced fashion to develop an effective overall IT strategy—top-down technology integration, bottom-up evaluation of required functionality and digital technology options—along with the inside-out matching of these needs with what is available in the marketplace. The article provides new perspectives on developing and applying IT strategy in the hotel sector in the digital era and suggests that proven approaches to IT strategy development are still of value in the planning and management of digital transformation initiatives.

Suggested Citation

  • Martin Wynn & Peter Jones, 2022. "IT Strategy in the Hotel Industry in the Digital Era," Sustainability, MDPI, vol. 14(17), pages 1-14, August.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:17:p:10705-:d:899989
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/17/10705/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/17/10705/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Hart O. Awa & Ojiabo Ukoha & Bartholomew C. Emecheta, 2016. "Using T-O-E theoretical framework to study the adoption of ERP solution," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1196571-119, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ram Narayan & Anita Gehlot & Rajesh Singh & Shaik Vaseem Akram & Neeraj Priyadarshi & Bhekisipho Twala, 2022. "Hospitality Feedback System 4.0: Digitalization of Feedback System with Integration of Industry 4.0 Enabling Technologies," Sustainability, MDPI, vol. 14(19), pages 1-18, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Srivastava, Deepak Kumar & Kumar, Vikas & Ekren, Banu Yetkin & Upadhyay, Arvind & Tyagi, Mrinal & Kumari, Archana, 2022. "Adopting Industry 4.0 by leveraging organisational factors," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    2. Hiran, Kamal Kant & Dadhich, Manish, 2024. "Predicting the core determinants of cloud-edge computing adoption (CECA) for sustainable development in the higher education institutions of Africa: A high order SEM-ANN analytical approach," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
    3. Aristotelis Mavidis & Dimitris Folinas, 2022. "From Public E-Procurement 3.0 to E-Procurement 4.0; A Critical Literature Review," Sustainability, MDPI, vol. 14(18), pages 1-23, September.
    4. Viktorija Skvarciany & Daiva Jurevičienė, 2018. "Factors Influencing Individual Customers Trust in Internet Banking: Case of Baltic States," Sustainability, MDPI, vol. 10(12), pages 1-17, December.
    5. Maria Nikopoulou & Panos Kourouthanassis & Giota Chasapi & Adamantia Pateli & Naoum Mylonas, 2023. "Determinants of Digital Transformation in the Hospitality Industry: Technological, Organizational, and Environmental Drivers," Sustainability, MDPI, vol. 15(3), pages 1-20, February.
    6. Adejare Yusuff Aremu & Arfan Shahzad & Shahizan Hassan, 2021. "The Empirical Evidence of Enterprise Resource Planning System Adoption and Implementation on Firm’s Performance Among Medium-Sized Enterprises," Global Business Review, International Management Institute, vol. 22(6), pages 1375-1404, December.
    7. Patryk Morawiec & Anna Sołtysik-Piorunkiewicz, 2023. "ERP System Development for Business Agility in Industry 4.0—A Literature Review Based on the TOE Framework," Sustainability, MDPI, vol. 15(5), pages 1-19, March.
    8. Arakpogun, Emmanuel Ogiemwonyi & Elsahn, Ziad & Nyuur, Richard B. & Olan, Femi, 2020. "Threading the needle of the digital divide in Africa: The barriers and mitigations of infrastructure sharing," Technological Forecasting and Social Change, Elsevier, vol. 161(C).
    9. MD Nazmul Islam & Wilson Ozuem & Gordon Bowen & Michelle Willis & Raye Ng, 2021. "An Empirical Investigation and Conceptual Model of Perceptions, Support, and Barriers to Marketing in Social Enterprises in Bangladesh," Sustainability, MDPI, vol. 13(1), pages 1-20, January.
    10. Sarah Mulombo Mulaji & Sumarie Roodt, 2022. "Factors Affecting Organisations’ Adoption Behaviour toward Blockchain-Based Distributed Identity Management: The Sustainability of Self-Sovereign Identity in Organisations," Sustainability, MDPI, vol. 14(18), pages 1-25, September.
    11. Sunday C Eze & Vera C Chinedu-Eze & Hart O Awa & Rami Hashem E Alharthi, 2021. "Factors stimulating value micro-businesses attribute to digital marketing technology (DMT) adoption," PLOS ONE, Public Library of Science, vol. 16(12), pages 1-18, December.
    12. Iqbal Yulizar Mukti & Jörg Henseler & Adina Aldea & Rajesri Govindaraju & Maria E. Iacob, 2022. "Rural smartness: Its determinants and impacts on rural economic welfare," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 1943-1970, December.
    13. Iqbal Yulizar Mukti & Maria E. Iacob & Adina Aldea & Rajesri Govindaraju & Jos Hillegersberg, 2022. "Defining Rural Smartness and Its Impact: A Systematic Literature Review," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 13(2), pages 956-1007, June.
    14. Thamir Hamad Alaskar & Amin K. Alsadi, 2023. "Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic," Future Business Journal, Springer, vol. 9(1), pages 1-13, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:17:p:10705-:d:899989. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.